Hey y’all… Check out today’s blog to read our very first, but hopefully not our last, country study! Today’s post is focused on India, highlighting the driving factors behind its economic rise in the past few decades. Read more to find out where India stands now on the global front and what this may say about India’s (And everyone else’s!) future. See you there!
Hi everyone! Stop by the blog today to learn some key best practices when preparing content for a global audience. Localization vendors such as CSOFT are here to help you navigate your way through the international market, but quality results start at the beginning. Find out more about simple practices to remember when writing content for new global audiences.
Check out an interview with web globalization connoisseur and co-founder of Byte Level Research, John Yunker. Read all about what Yunker has to say on the shrinking globe, how social networking sites have lead the way with crowdsourcing, and best practices tips. We were so fortunate to have John Yunker lend his time and expertise. It was truly a treat!
Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.
Successful sales strategies in Europe aren’t so simple as offering a good product at a good price. In order to effectively network and sell your products or services in the European market, you need to have an intimate understanding of culture, language, and history in your target market(s). Stop on by and see what Petra Held, a localization expert and business development manager at CSOFT, has to say about the relationship between culture, language, and different sales approaches in Europe.
At our recent Worldwide Operations Summit, we benefited from the keynote presentations of several very talented localization professionals, one of whom was Tex Texin, renowned internationalization expert and software globalization consultant. To follow up on his presentation, we interviewed Tex about technological trends in the localization industry. This is the transcript of that interview, in which Tex discusses the pros and cons of controlled authoring and delves into the proper application of crowdsourcing in the translation process.