Translation has been around for a long time—almost as long as written language has been. And up until the middle of the 20th century, when the first machine translations began, all translations were carried out by humans alone. Today, a wealth of translation tools are available, from fully-automated machine translation software to websites, systems, and […]
As a company that is in the wondrous, but often pitfall-laden transition of going global, you may wonder, “How can we, as a company, retain the personal-touch and uniqueness of our brand without the hands-on benefit of actually being onsite?” While there are many strategies that can maintain your brand values abroad, enlisting E-learning as […]
On January 7th, 1954, a massive IBM computer, dubbed the “polyglot brainchild”, translated over sixty sentences from Russian to English. This computer, the IBM 701, marked the first publicly announced instance of machine translation. Lauded as a miracle and a massive advancement in the fields of both computer science and linguistics, this achievement sparked researchers […]
Entering a foreign market can be daunting, even for the biggest of businesses. While a company may have success back home, being prosperous in an unfamiliar landscape has entirely new challenges that need to be prepared for accordingly; because of this, we have put together a list of 5 key steps companies often overlook when going global.
Taking your company to the global market can be a very exciting time for you and your business. However, going global isn’t always as easy as it may seem. To help you navigate this path, we’ve put together a list of three key things to avoid when taking your company to the next level.
Approximately 1.2 billion people, almost 16% of the world’s population, speak Chinese as their first language. While Chinese is spoken across Asia, when referencing the “Chinese” language, we are generally referring to the Mandarin language, the standard language of China. The majority of China uses variations of Mandarin as its mother tongue. Mandarin consists of […]
When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]
Here at CSOFT, our office is filled with people from all across the globe, all working together in an environment that requires cross-cultural communication at its finest. In addition to all the languages you might hear while hanging out at our MILK and Cookies café, should the conversation switch to English, you will hear a […]