TheNewStarbucksLogo OneStepClosertoHardcoreGlobality

The New Starbucks Logo – One Step Closer to Hardcore Globality

Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.

Achieving Competitive Business Advantage in the European Market

Petra Held – Achieving Competitive Business Advantage in the European Market

Successful sales strategies in Europe aren’t so simple as offering a good product at a good price. In order to effectively network and sell your products or services in the European market, you need to have an intimate understanding of culture, language, and history in your target market(s). Stop on by and see what Petra Held, a localization expert and business development manager at CSOFT, has to say about the relationship between culture, language, and different sales approaches in Europe.

WomeninLocalization PowerfulMoversandShakersintheIndustryGoGlobal

Women in Localization – Powerful Movers and Shakers in the Industry Go Global

Have you ever heard of Women in Localization? It’s a group that started in Northern California just a few years back, and recently their membership has practically exploded in numbers as the group opened their doors for global membership. Come check out this exclusive interview with the three brilliant founders who discuss the history of their group, the challenges women face in this industry, and how Women in Localization is rapidly growing into powerful, international team of movers and shakers.

YourOwnTerms FourConversationsThatTranslatorsLove(NOT!)

Your Own Terms – Four Conversations That Translators Love (NOT!)

Hey there, and happy Friday! Be sure to stop by and check out the tenth issue of “Your Own Terms,” the biweekly comic about Sir Terminus: Crusader of Logic, Manly Valor, and Multilingual Terminology Management. In this week’s issue, we actually ditch Terminus to talk a little bit about the trials and tribulations of translators, the lifeblood of our industry, whom localization vendors don’t always respect QUITE as much as they should. Hope you enjoy!

ThanksgivingAin'tJustforAmericans

Thanksgiving Ain’t Just for Americans

In America, Thanksgiving is the perfect opportunity to spend quality time with your family, eat a ton, and fall asleep on the couch. If you’re American, though, be careful about wishing non-Americans a Happy Thanksgiving today, because Thanksgiving is primarily an American holiday. There are, however, many different types of thanksgiving holidays around the world. Take a minute to read up on five different celebrations from around the world that, like Thanksgiving in America, revolve around family, food, and giving thanks.