or Chinese brands who are interested in expanding internationally, there are many important factors to consider. In fact, in order to successfully ‘go global’, 4 out of the top 5 Chinese global companies and 50% of the brands listed in the report have used CSOFT’s international services. When partnering with these companies, CSOFT uses its cultural and linguistic expertise to overcome the barriers and pre-conceptions that often meet Chinese brands in international markets.
In this changing world of increased communication between cultures and the burgeoning digitalization of many of our common day to day processes, it is vital that companies stay ahead of the latest localization trends. LocWorld, an annual conference that takes place in venues all over the world, brings in Keynote speakers and luminaries in the localization field and seeks to provide a chance for companies and interested parties to gather together to learn and share new ideas.
What is TM and why does it always come up when talking about translation services? Known as translation memory, TM first commercially appeared in the early 1990s and has since played a crucial role in translation efficiency and helping businesses go global. Translation memory is essentially a linguistic database that stores previously translated sentences, phrases, and words into a system that allows translators to translate content more efficiently and consistently across projects.
Even when human societies first tentatively interacted with each other, there were instances of interpretation and translation. Reasons such as trade and diplomacy between nations and societies were important early engines behind the refinement of translation practices, and the urge to better understand other viewpoints all involved different kinds of evolving methods.
90 seconds with CSOFT is a collection of 90 second videos that gives viewers a brief and engaging insight into the localization industry. Over the coming months we plan to feature interviews with experts in the industry, a variety of CSOFTers from a number of different departments, and a series of short clips discussing the basics of localization and translation.