When launching a product or service into the global marketplace, there are many factors which should be taken into account. Creating a UI that is clear, consistent, responsive, and attractive can be the difference between a successful product launch, and watching your efforts go to waste.
With the spread of English, many assumed that Esperanto would die out, yet today, because of the visibility it’s gained from the digital revolution, the language is still adding followers. The popular language-learning mobile application, Duolingo, added Esperanto to its catalog of languages in 2015, and it quickly gained more than 600,000 active users. Today, Esperanto is spoken by nearly 2 million people as a second language in 115 countries.
In 2016, e-commerce sales in the US reached $396 billion and are predicted to grow to 684 billion by 2020. In China, e-commerce is expected to outstrip the US’s with $1 trillion in e-commerce sales in 2016 growing to $2 trillion by 2019. In other emerging markets like Mexico, where internet and mobile penetration is growing, market potential is increasing.
Crowdsourcing translation offers many benefits to both linguists and companies alike. Yet, like all localization projects, it is important to implement careful strategies for maintaining accuracy throughout the process. In many industries, a small translation error can have a huge impact. Be it a life or death situation, your company’s reputation, or the difference between success and failure in a local market, it is always important to work with a language services provider who understands your content, industry, and brand strategy.
CSOFT has always been excited to debate the topic of man vs. machine translation, and to discuss its implications for businesses and translators alike. In today’s global world, machine translation has become a common aspect in both businesses and daily life. For people travelingMachine Translation abroad, for example, translation apps — which are based on machine translation — are the fastest and most cost effective solution for traversing foreign lands.