The ALS ice bucket challenge is considered one of the most effective fundraising campaigns of all time. But what makes it so successful ? Today on T for Translation, we look at some of the marketing ingredients that have made the online media movement such a hit.
Some names simply don’t travel well. And if Chinese companies want to go global, they may have to give their Chinese name a complete makeover and add a little bit of magic to it. But whether you’re a Chinese company or not, this piece should provide some food for thought, especially when choosing a powerful brand name.