Tuesday, June 11th, 2013

CSOFT Stories: Linda Liang on the Summit, Saving Standards, and Sound Investments

Maybe money can’t buy you happiness, but its careful nurture and management can make possible the incredible growth and expansion of a company. No one knows this better than CSOFT’s VP of Finance, Linda Liang, who joins us this week for the latest CSOFT Story.

Image of book, titled "CSOFT Stories" sitting on a table


What is most exciting to you about it being CSOFT’s 10th Year Anniversary?

I would say I am most excited about this year’s Summit. Celebrating CSOFT’s 10th Year Anniversary in Sanya with our valued clients and loyal employees – it’s a great opportunity to reflect on all that we’ve already accomplished and look ahead to what we have yet to achieve. We want to be the best in the industry. This is the time to consider our next moves so that we can succeed in becoming #1. Smiles.

How have you been able to keep the company’s finances so strong?

Even when CSOFT was relatively new, its founding members were not, already possessing years of valuable experience and industry insight. As such, a founding principle of CSOFT’s has always been one of disciplined finance. We’ve kept extremely detailed bookkeeping standards on par with any and all internationally recognized businesses from the very beginning. As the company has grown, we have maintained this strict attention to detail, requiring dedicated procedures for all purchases and payments and filing finance reports in accordance with both international accounting standards and US GAAP.

The next 10 years should see even more growth and change for CSOFT, making our strategy of financial discipline that much more pivotal to our success. I am confident that with such a steady, strong cash flow and well-managed finances, CSOFT will continue to both prosper and grow.

When it comes to procurement, what is your policy?

Proper finance management involves a combination of sound judgment and established processes. Knowing when to save and when to spend is about understanding the value of a purchase and whether or not it has a high potential for return. Put more simply, only purchase something when it promises to give back and contribute more to the company’s growth and success. Everyone in the company is held to this policy and it has served us well, preventing the purchase of frivolous or unnecessary items.

Our greatest investment is in our language resources, and – as is the case with most anything – the more you give, the more you expect to receive. This is not just a monetary investment, however. The time and effort spent on procuring the best resources available are an accurate reflection of both the importance and expectations we place on such investments. It doesn’t pay to be “penny-wise and dollar-foolish” as the saying goes. Rather, we pay strict attention to all aspects of the company’s finances, saving wherever possible and only spending when we must.

Image of CSOFT's Linda Liang daydreaming about musical cranberries

You’re known for “keeping your cool,” even in the face of a crisis. What is your secret to staying calm?

For me, it’s all about having the right mindset. When you have a goal to meet and you firmly believe that you’ll reach that goal, it keeps you sane. I just focus on the desired outcome and do my best not to the let the bits in between get to me. I can’t say that’s always the case, but it’s great that other people see me that way. Smiles.

If you had to pick a song to represent CSOFT’s 10th Year, what would it be?

I would choose “Dreams” by the Cranberries. Whenever I hear the song, I feel calm, peaceful, and full of dreams. When we were first setting up the company, we had a dream. We’ve kept the same dream all along: to be #1. I’m confident that this dream will come true. Smiles.

If you’re interested in learning more about CSOFT’s 10th Annual World Summit, please contact csoft10@csoftintl.com.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.