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CSOFT International is proud to once again sponsor the Opening Reception of LocWorld29 Silicon Valley this upcoming Wednesday, October 14th. CSOFT’s Executive Vice President of Global Growth and Operations, Will Knight, will also be speaking at the conference.

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Continuing with the theme of The Internet of Things, LocWorld29 will feature discussions about current trends and challenges in the localization industry. Using his 20 years of experience in sales and marketing, Asia Geo expansion, and operations, Will Knight will host a presentation entitled, The Color Purple: The End of Globalization on October 15th at 9am at the Santa Clara Convention Center.

“Our presentation will explore how different languages, cultures, local colloquialisms and even colors require that you customize your content for each market,” says Knight. “Through painful, yet compelling stories, we wish to show attendees that entering markets effectively requires you to localize, not globalize.”

LocWorld29 Silicon Valley will be a particularly memorable event for CSOFT, as it will see the U.S premiere of the I Translate, I Transform campaign, an initiative aimed at showing appreciation to translators worldwide and raising awareness about the importance of language. CSOFT’s Associate Project Manager, Megan Robinson, will also be entertaining the audience with her acoustic guitar performance and CSOFT’s customized version of Taylor Swift’s song, Shake It Off.

LocWorld29 Silicon Valley will be held at Santa Clara Convention Center. If you’d like to know more about the conference or sign up for event updates, please visit www.locworld.com. CSOFT will be at Booth 204. As an event sponsor and exhibitor, CSOFT has exhibit passes available for those interested.  Please email us at for more information.

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