HQ Magazine

Honoring the Silk Road — An ever-lasting symbol of Chinese Globalization

The long history of Chinese international trading along the silk road has finally been honored by the world. On June 22, the 38th session of the UNESCO World Heritage Committee honored a portion of the Silk Road as an official World Heritage Site. China, Kazakhstan, and Kyrgyzstan will now work together on preserving the cultural and historical values of this ancient trading road which has linked Europe and Asia for thousands of years.

Silk Road

Originating from the Han Dynasty (206 BC – 220 AD), the 4,000 mile-long Silk Road was named for the lucrative trade in Chinese silk that occurred between China and many other Middle Eastern and Western countries. Over the past two thousand years, the Silk Road has acted as one of the most important portals in fostering cultural exchange and commercial trade between civilizations along its network. No matter how the power dynamics fluctuated throughout Chinese history, the ancient trading route was always regarded by emperors and governors alike as the most valuable tool for spreading Chinese culture and achieving a strong global influence.

Today, reminiscent of the ancient trading route, China and her businesses have taken a stronger stand in the process of globalization, extending its culture internationally. At CSOFT, we value the inspiration of Chinese trade history in our globalization and localization strategy. In one of our recent editions of HQ—a CSOFT magazine, we discussed the importance of understanding the past and how best to apply that knowledge to today’s East-to-West branding approach. (Click here to see an electronic version of HQ Magazine)

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By attracting foreign businesses and expanding local enterprises to the West simultaneously, China, though still facing an array of obstacles, is trying its best to create a platform for world trading and cultural exchange. Despite celebrating the recently honored trading route, the nation still has a long way to go on this winding Silk Road.

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CSOFT International is a translation, localization, and globalization services provider that helps international businesses reach out to customers around the world.