July 9th, 2015

Wacky Word Wednesday – Acersecomic

Does your hair hang low? Can you tie it in a knot or in a bow? If you’ve answered yes to any of these questions, there’s a small chance you’ve never gotten your hair cut. There’s a word to describe all you long-haired youth, and it’s this week’s Wacky Word — acersecomic.

Acersecomic/ˈæs(ə)rˌsekɒmɪk/-nounOne who has never had a haircut. Acersecomic
July 6th, 2015

Localizing Luxury: Tapping into China’s Luxury Market

China’s luxury market has experienced an astonishing boom in recent years, with spending by Chinese consumers accounting for one-quarter of the global total. The growth is driven by a number of factors: an increase in the number of Chinese travelers and their household disposable income to name a few. The flourishing Chinese market has presented many opportunities for global luxury players to establish their presence across the country, however localizing luxury products has proven to be complicated. If the appeal of luxury goods lies in their foreign provenance, does it make sense for them to undergo the process of localization?

luxury market

July 3rd, 2015

In The News: McDonald’s Further Localizes its Menu, UK-based Company Creates Color-changing Sneakers


This week in the news, the struggling fast-food chain McDonald’s has started offering more local flavors to boost its falling revenues. You’ll also read about Google’s improved system to translate informal speech, and smart shoes that can switch colors with just a tap on your smartphones.

July 2nd, 2015

Emoji, the Language of the Internet

It is hard to believe that emoji, the symbols some of us use to form entire sentences, originated as a footnote to text messages. An emoticon of a plane, clock, and gust of wind, for example, would instantly be deciphered as a way to illustrate the expression “time flies.”  It is in this way that emojis have evolved into digital words, sometimes even fully replacing vocabulary in text messages, emails or tweets. Smartphone owners will see emoji available as an optional written language, nestled between Dutch and Estonian. While it has not yet joined the ranks of full-fledged languages, its simplicity and recent popularity allows it to act as an international, common means of communication.


June 29th, 2015

Pickatale: Learning through Multilingual Storytelling App

In a world run by technology, it is no longer surprising to see once-dominant industries slowly falling, succumbing to the efficiency that ever-evolving technology brings to the table.  The slowly diminishing publishing industry is what motivated Sigbjorn Dugal to start Pickatale, a digital publisher of an interactive multilingual storytelling app seeking to educate children aged 0-8 through the use of modern tools.


June 26th, 2015

CSOFT to Attend Dell Entrepreneur Summit for Women 2015

With the sixth Dell Entrepreneur Summit for Women on the horizon, the excitement and preparation is in full flow. We are excited to announce that our president and CEO, Shunee Yee, will once again attend the invitation-only conference held on June 28-29, 2015.

Dell Entrepreneur Summit

June 24th, 2015

Wacky Word Wednesday – Humdudgeon

Once in a while, almost everyone has a day where they just can’t summon themselves to go to work or class. For all those experiencing that feeling today, Wacky Word Wednesday has a solution: a humdudgeon.

Humdudgeon /ˌhʌmˈdʌdʒən/-nounImaginary Illness Humdudgeon
June 24th, 2015

Chinese Wedding Slang 101

It’s that time of year – time to bring out the Chinese wedding slang. How do we know?  Because the air is warm, the flowers are blooming, and the birds are chirping, signaling that wedding season has arrived. By now, your social media pages are more than likely overflowing with content like dresses, flower arrangements, and photography ideas, all captioned with the help of the newest wedding lingo. Keeping up with the latest bridal language trends is hard enough in your native language, let alone in a language as complex as Chinese.  Luckily for you, we’ve taken the liberty of creating a mini glossary of Chinese wedding slang, allowing you to be an expert in the next jargon filled conversation.


June 19th, 2015

In the News: 3D Printers, The New E-bike, Password Storage Company Hacked


This week in the news, there is more progress regarding 3D printers as the prospect of printing human skin arises. As well as this, a Taiwanese company launches a new form of e-bike with a swappable battery and the self-proclaimed “safest” place to store your most valuable information was broken into.

June 18th, 2015

Women’s World Cup 2015 – CSOFT’s Three to Watch

Women’s World Cup 2015 has been electrifying so far, providing plenty of thrills and spills as well as its fair share of tears. With the tournament well and truly underway, we want to share the profiles of three key players to keep an eye on.