October 17th, 2014

In The News: The World of Aviation at Your fingertips, Alaska Airlines Experiments with Fingerprint Scanners, China’s Love for Luxury Grows

The number of airline passengers each year is expected to more than double by 2034. In this week’s news segment, we look into the future of the airline industry through a recent report by the International Air Transport Association. You’ll also read about China’s growing interest in luxury hotels and a new technology that could replace traditional boarding passes with a passenger’s fingerprints.

October 16th, 2014

The Languageless User Interface

Today, with the power of the Internet, Google Play, the Apple Store, or any of the smaller virtual application markets, digital entrepreneurs have access to billions of consumers and the potential to earn billions of dollars. Unfortunately, if the majority of consumers can’t understand an app, they can’t use it. Linguistic differences stand in the way of potential blockbuster sales. But that doesn’t necessarily mean translation is needed; there are ways of communicating without words. In today’s T for Translation, we’ll explore examples of clever application design that have bypassed the hurdles of a multilingual world and reaped enormous benefits by doing so.

October 15th, 2014

Frisson – Wacky Word Wednesday

Strapped into a rollercoaster with a white-knuckled grip on the padded bar that you hope is holding you down, you hear the clack-clack-clack of the chain that is lifting your cart up what seems to be an impossibly tall hill and you feel…what exactly is that feeling? Is it excitement? Is it fear? Is it a convolution of the two? Today’s Wacky Word describes the feeling that we hate to love—frisson.




A sudden strong feeling of excitement or fear; a thrill; an almost pleasurable sensation of fright.

October 13th, 2014

Shunee Yee on Starting a Business from Scratch

Having met some of the most powerful female entrepreneurs on the planet last week, CSOFT CEO Shunee Yee is now back in Beijing, more inspired than ever—although a little jet lagged. You might recall our announcement last week on T for Translation about the Fortune Most Powerful Women Summit (MPW), held in Laguna Niguel, CA. The MPW Summit started 16 years ago and is now an annual event for the world’s top businesswomen. Ms. Yee did an inspiring job speaking on a panel called “Scaling Your Company,” in which she illustrated the challenges and rewards of starting a business from scratch. She said the biggest risk she has taken was choosing China as her headquarters more than 10 years ago, a bet that has paid off. When asked about her biggest challenge, she said, “The toughest thing is really to define a focus; the easiest part is to get distracted.”

October 13th, 2014

The White Whale of Entrepreneurship

In literature we can find the greatest of heroes and vilest of villains—some that serve as cautionary tales and some as motivation—but rare is the character that provides both inspiration and forewarning. One such persona can be found in the figure of Captain Ahab from Herman Melville’s classic, Moby Dick.

Captain Ahab is a man of unshakable purpose and absolute blindness to the possibility of failure—similar to many of modern time’s most successful entrepreneurs. Before setting out on his riskiest venture, the capture of the white whale, Moby Dick, he’s already proven himself to be among the most able whale boat captains in Nantucket. But on his previous voyage, his nemesis severed his leg. Similarly, very few famous leaders jump into their own business without first achieving positive results in another—and often after suffering the odd failure, too. Also like most great leaders and entrepreneurs, Ahab is well ahead of his time. Though early 19th-century America was a mess of intolerance and racism, he hired all races, religions, and creeds to form his multicultural crew. It’s here with this unconventional team that Ahab’s leadership is most apparent; at first his single-minded drive unnerves the sailors, but soon they find themselves swept up in his mission, propelled forward by the Captain’s insatiable ambition.

October 10th, 2014

In The News: Apple and Google Named Top Two Global Brands, New Wearable Device Could Mimic Psychoactive Drugs, Robots Save Chinese Factory $13 million a Year

For the second year in a row, Apple and Google have retained their positions as the world’s most valuable brand. See who else made it to this year’s Best Global Brands list in today’s In The News segment. Other news include Facebook CEO Mark Zuckerberg’s visit to India to promote Internet access in the country as well as the growing use of robots in China’s manufacturing industry.

October 9th, 2014

Blossary.com: A Social Networking Revolution

Everybody and everything seems so connected these days. We increasingly use computers, phones, even watches to access an ever-growing array of social media sites. At the same time, there’s a growing feeling that this supposed increased connectivity isn’t really adding anything to life. The Facebook newsfeed feels whitewashed and inorganic, hiding more about our friends’ lives than it reveals and many of the LinkedIn connections we make seem tangential and inauthentic. More and more often, social media feels like a waste of time and energy but there’s a growing movement to transform the social network. We at T for Translation are happy to report that CSOFT International is a part of that movement.

October 8th, 2014

Philodox – Wacky Word Wednesday

Have you ever met somebody who couldn’t resist voicing their opinion, whatever the situation? What about someone who did not only that, but subsequently became so enthralled with their own idea that they went on and on, refusing to be dissuaded? At some point we’ve all met such people, frequently at parties where they make listeners gaze longingly at the door. Nobody enjoys their company very much but the ancient Greeks thought far less of them; they thought they were enemies of wisdom! And it’s from the ancient Greeks that we get today’s wacky word—philodox.




A person with an excessive interest or love for their own opinion; a dogmatic person.

October 7th, 2014

The Art of Exercise

We may say that a particularly talented soccer player is an “artist” with his ball handling or that an especially gifted ballerina’s performance is “athletic” but both statements are at odds with an almost instinctual idea that we all seem to have: that the physical world and the artistic world are distinct and separate. But the truth is that art and sport exist on a continuum on which – at the intersection of art and exercise – lie two sports whose competitors are so different they might as well be from Mars and Venus.

October 6th, 2014

CSOFT’s Shunee Yee to Attend Fortune’s Most Powerful Women Summit 2014

Each woman who has climbed to the top of the corporate ladder has a story to tell and many of the most inspiring success stories are celebrated annually at the Fortune Most Powerful Women Summit. This year, the summit is to be held in Laguna Niguel, CA, from October 6th to 8th. Some of the most prominent female leaders in business—along with select leaders in government, philanthropy, education and the arts—will gather for stimulating discussions on leadership. We at T for Translation are excited to announce that our very own founder and CEO Shunee Yee will be in attendance, along with other distinguished businesswomen such as Mary Barra of General Motors, Joanne K. Bradford of Pinterest, and Elizabeth Comstock of General Electric.