March 28th, 2014

In The News: Yahoo Japan Buys SoftBank’s eAccess, Japan’s Biggest Airline Orders Jets Worth $16bn

Here are our summaries of noteworthy news events of the week. Today, we turn the spotlight on Japan as the country braces for its first sales tax hike in 17 years. To offset its impact, Japan’s biggest banks have agreed to raise salaries for the first time in 19 years. The world’s third largest economy also anticipates a rise in travel demand when Tokyo hosts the Olympic Games in 2020. Find out what its biggest airline is doing to prepare for the big event.

March 27th, 2014

High Tech, High Fashion

Guest blog entry by Sarah Hawley, Executive Assistant at CSOFT

While Smartphone apps to monitor everything from heart rate, diet and exercise regimes, to sleeping patterns are already widely and inexpensively available, the next step is a product which cuts out the middleman of your Smartphone. Wearable technology is here and you can get almost anything imaginable. These days you can get your hands on a sweatband with built-in headphones and personal trainer, a bracelet manifesting as merely jewelry that tracks your UV exposure to monitor tanning progress and prevent sunburn or a light-up umbrella. If they don’t sound appealing, you’d best get ready to embrace the wearable gadgets as Forbes has already dubbed 2014 as ‘The Year of Wearable Technology.’

March 26th, 2014

Atrabilious – Wacky Word Wednesday

Are you attentive, loyal, orderly, yet at the same time irritable, a perfectionist and emotionally sensitive? If yes, then you may have too much black bile in your body. After reading today’s Wacky Word Wednesday, we hope you’ll know more about what black bile is and how it could affect your underlying disposition.

atrabilious


[a-truh-bil-yuh s]

-adj

Inclined to melancholy; gloomy; having an irritable and unpleasant disposition.

March 21st, 2014

Chinese Brand Makeover

Chinese followers of the popular Netflix drama House of Cards Season 2 know one thing the producers don’t: the correct pronunciation of “Qian,” which is supposed to sound like chee-an as opposed to kee-an. Some have wondered if the actors are mispronouncing it on purpose. If not, then why couldn’t they just ask a native Mandarin speaker?

If the latter is the case, then it confirms the adage that some names simply don’t travel well. Chinese names are particularly tricky because of its nature of four tones and the individual sounds of pinyin, a Romanization system of Chinese characters, are not always the same as in English.

The same goes for your brand name. As more Chinese companies go global, some of them might have to give their Chinese name a complete makeover.

March 21st, 2014

In The News: Toyota Fined $1.2B for Hiding Safety Issues, European Car Sales Up, Future Volvo Cars Can Spot Sleep Drivers

Today, we bring you the latest automotive news from around the globe. The European market continues to show signs of recovery from the financial crisis as its car sales grew for a sixth consecutive month. You can also read about BMW’s ambition to sell 100K electric vehicles a year by 2020 and future Volvo cars that will be able to spot sleepy drivers. Read all about it and more here!

March 19th, 2014

Sitooterie – Wacky Word Wednesday

Those who love to spend much of their time outside must dread the winter season. But you can rest assured that summer is drawing close. You’ll soon be able to picnic in the park, stargaze while lying in the grass or take a nap in your hammock once again. But whatever you choose to do, sometimes we need shelter to protect us from the scorching sun. We need a proper sitooterie.  Find out what sitooterie means on today’s Wacky Word Wednesday!

sitooterie

[sit-oot-ery]

-noun

a place to sit out in, a summerhouse or gazebo.

March 14th, 2014

In the News: The World Wide Web Turns 25, Doctors Use Google Glass to Identify Patients, Panasonic to Pay Expat Workers in China a Pollution Bonus

Here are our summaries of noteworthy news events of the week. Today, we want to start off by saying happy 25th birthday to the World Wide Web! You’re so young, yet you have changed our lives in so many ways. We will also look at the use of Google Glass in a Boston Hospital and the eye gaze technology which enables communication for people with speech impairments. Read all about it and more here!

March 14th, 2014

Translate Your Way with Tahoma

Are you ready for a sneak peek of what CSOFT International is currently baking in its technology “oven”? Tahoma, a new global communications platform, can get all your documents translated in just a matter of hours.

All you do is simply upload your document and select the languages you need. Tahoma will then send out your project to professional linguists who then immediately begin translating. You can even see your linguists and track how long it will be until the translation is complete.

March 13th, 2014

Translation Made Easy with ÜbrTà

So you just received a large translation project.  Of course the first step to finishing the project is to find a good translator. But how do you find one? How do you differentiate a translator who is experienced, fast, affordable, and specialized in your industry sector? After all, there’s not a single translator who doesn’t claim their work is “good.”

And now try to put yourself in the shoes of millions of experienced translators. Someone who is a really, really good translator can easily be unnoticed because companies tend to select the cheapest rather than the best. They are also often left to wonder when or if they will be paid.

March 12th, 2014

Expergefaction – Wacky Word Wednesday

Push the snooze button and get ready for a special “awakening” with today’s Wacky Word Wednesday, a weekly celebration of the wackiest and most interesting words from around the world!

expergefaction

[eks-per-ji-fak-shuhn]

-noun

Waking up or an awakening.