November 14th, 2014

In the News

This week, the European Space Agency succeeded in landing a space probe on a comet, Japanese tech company Toshiba unveiled the farm of the future, and Thync – a U.S. company – has revealed a new piece of wearable technology that will allow users control their own state of mind.

November 13th, 2014

Big Brands Bouncing Back

Big brands come and go but few stand the test of time; even the longest lasting often succumb to setbacks. There are those, though, that seem to combust and fade into the economic ether only to re-emerge bigger and better than before. In today’s T for Translation, we’ll look at a few brands that have suffered great losses and made it back against all odds.

November 12th, 2014

Smicker – Wacky Word Wednesday

Sometimes you meet someone who takes your breath away. They look like the sunshine, their words are like honey, just being around them makes you feel all tingly, and when they leave, you look after them with a mix of longing and romantic abandon. That look has a name and it’s today’s Wacky Word: smicker.

Smicker

[smick·er]

-verb

To look at or after amorously.

November 11th, 2014

The 5 Most Popular Translated Novels of All Time

Stories with intriguing, twisted plots seldom fail to fascinate bookworms all over the world, no matter what language they were originally written in. Today on T for Translation, we’ll highlight the five most popular novels which transcended their linguistic audience and have since captured the hearts of booklovers around the world.

Twenty Thousand Leagues Under the Sea

A classic science fiction novel by French writer Jules Verne, Twenty Thousand Leagues under the Sea has been translated into 147 languages. The novel was adapted to film in 1953, along with many of Verne’s novels including Journey to the Center of the Earth and Around the World in Eighty Days. Often referred to as the “Father of Science Fiction,” Verne is the third most translated author of all time, behind Disney Productions and Agatha Christie.

November 10th, 2014

The Future of Interpretation

Contrary to popular belief, the majority of people in the world do not speak English.  Even in the United States, one in five people speak a language other than English at home, according to a report by the Center for Immigration Studies. That doesn’t mean to say that 20 percent of the US population can’t speak English, but it shows that other languages play a more prominent role in the country than previously assumed.

November 7th, 2014

In The News: GM to Adopt Android system in 2016, Volkswagen Opens New Plant in North China, A New “Killer Battery” Aims to Transform Electric Cars

Today’s In The News section brings you the latest automotive news from around the world. You’ll read about China’s latest effort to encourage car imports, the opening of a new Volkswagen production plant in Northern China and a cheaper, more long-lasting battery that could transform the electric vehicle industry.

November 6th, 2014

Big Brands Branding Badly

Developing a brand isn’t easy; it takes strategy, research, understanding of competitors and consumers, not to mention a whole lot of creativity. So when startups fail to brand properly, it’s understandable but when well-developed brands make seemingly rookie mistakes, you’re more likely to ask, “What were they thinking?” The truth is there’s never been a brand that didn’t make mistakes, even with the help of the world’s most prestigious marketing firms, but that doesn’t mean we can’t learn something from their mistakes. In today’s T for Translation, we’ll take a look at some notable branding blunders and the lessons they teach.

November 5th, 2014

Epeolatry – Wacky Word Wednesday

American booklovers seem to be a vanishing breed, with a 2014 Pew research study finding that 23% of the country hadn’t read a book in the past year. Still, there are those who read voraciously, wolfing down more than 11 books a year. These are folks whose passion for reading far surpasses that of the average Joe, and we’re celebrating them with this week’s Wacky Word Wednesday: epeolatry.

Epeolatry

[ɛpɪˈɒlətrɪ]

-noun

The worship of words.

November 4th, 2014

Safeguarding Speech

Pandas, giant tortoises and snow leopards aren’t the only things threatened with extinction these days.  It turns out that 40% of the world’s approximately 7,000 languages are endangered and with current trends, these numbers are likely to grow regardless of the intrinsic value of these languages.  These tongues on the brink of extinction come from all corners of the world—from the Ter Sami language of northwestern Russia to a native dialect of Chad—Mabire.

November 3rd, 2014

Routine Gone Bad

Some habits are easier to break than others, but that doesn’t mean there is a quick fix to overcome any of them.  Conventional wisdom holds that a habit can either be formed or replaced in 21 days. But those who are still struggling to give up cigarettes or lose weight know that it’s not as simple as saying “no.”  The first step to breaking your bad habits is to identify them and recognize their impacts on your life. After realizing that those habits are damaging your health, relationship or career, you should have the motivation and commitment to change.