July 1st, 2014

Honoring the Silk Road—An ever-lasting symbol of Chinese Globalization

The long history of Chinese international trading has finally been honored by the world. On June 22, the 38th session of the UNESCO World Heritage Committee honored a portion of the Silk Road as an official World Heritage Site. China, Kazakhstan, and Kyrgyzstan will now work together on preserving the cultural and historical values of this ancient trading road which has linked Europe and Asia for thousands of years.

June 27th, 2014

In The News: Alibaba to List on NYSE, Samsung and LG Launch Smartwatches, Fliplingo Launches Twitter Translation Service

This week in the news, Chinese e-commerce giant Alibaba announced its plan to list on the New York Stock Exchange under the ticker symbol ‘BABA,’ Samsung and LG have launched rival smartwatches powered by Android Wear and Fliplingo finally went live this week with its human-powered Twitter translation service.

June 26th, 2014

Big Data on the Big Screen

What started as a trickle at the dawn of the new century had become a steady flow within five years, has now become quite a downpour; every second of every day, all over the world, people of every persuasion are logging on to the World Wide Web and every page they visit, blog they post, video they download, and social media comment they make adds to what is called “Big Data.” Companies are combing through that vast statistical sea, analyzing the information and extracting patterns that expand their customer intelligence allowing for much more informed business decision-making: they’re advertising in the most visited, visible places, making their marketing more targeted, as well as designing products based on what consumers genuinely want. This final area of impact is now determining not only what physical products are created but what kind of entertainment is being produced.

June 25th, 2014

Troglodyte – Wacky Word Wednesday

Today’s Wacky Word Wednesday is a blast from the past. We will journey back to the Stone Age and go inside modern-day cave dwellings found in many regions of the world.

troglodyte

[tro-glo-dait]

-noun

Someone who lives in a cave.

June 20th, 2014

In The News: World Cup is Made Accessible for All, Free Translators Available for Football Fans in Brazil, Twitter Enables World-Cup Translations

This week’s In The News is all about football, the FIFA World Cup 2014 in Brazil and language. Sport can transcend all borders and cultures, but nothing can enhance your World Cup viewing experience more than watching it with full commentary—in your own language. There are several services out there that can make the games more enjoyable to you, whether you’re in Brazil and in need of language help or you simply want to read tweets from football fans around the world.

June 19th, 2014

The Right Stuff: Job Description Edition

Anyone who has ever had the often excruciating experience of job hunting will have definitely read their fair share of job descriptions (JDs). Some of them are attractive, more often they aren’t, but then there are those that really fire the imagination and inspire job hunters to send out reworked resumes with shiny new cover letters in the hope of scoring an interview. In today’s T for Translation we’re going to explore how to get the most out of your JDs – both for job-hunters and employers.

June 18th, 2014

Crapulence – Wacky Word Wednesday

Go ahead and indulge your craving because on today’s Wacky Word Wednesday, a weekly celebration of the wackiest and most interesting words from around the world, we will talk about a feeling you get after you eat too much.

Crapulence

[crap-yuh-lents]

-noun

Discomfort from eating or drinking too much.

June 13th, 2014

In The News: 3D Printing Making Headway, Guidepoint Systems Brings Manufacturing Back Home, Laird’s New Factory in Vietnam

In a blog post about 3D printing, we at T for Translation discussed whether the advancements of this technology signals trouble for the logistics industry. This week, a new report has surfaced suggesting that 3D printing is now making headway in the manufacturing industry. In other news, Guidepoint Systems plans to return the majority of its product manufacturing to the United States, and global technology company Laird has recently opened a new manufacturing plant in Vietnam.

June 12th, 2014

The Double-Edged Sword of Marketing the World Cup

The 2014 World Cup kicks off today with the first game being between Brazil and Croatia. Today also sets off what may be the largest marketing blitz in history. With an estimated 3.2 billion viewers in 2010 and an even greater audience expected this year, there really is no bigger game in town. For already global companies like Adidas, Sony, Visa, and McDonald’s, the hundreds of millions of dollars that go into becoming a World Cup sponsor pay dividends many times over but, when it comes to really capitalizing on this global event, one corporation stands above the rest: Coca-Cola. They’ve always been an icon in the field of marketing—their red and white logo is instantly recognizable to all generations around the world by both those who love it and those who don’t—but thanks to their partnership with FIFA (Fédération Internationale de Football Association) they’ve started generating fans who don’t even know they’re fans.

June 11th, 2014

Opsimath – Wacky Word Wednesday

Who said you can’t teach an old dog new tricks? On today’s Wacky Word Wednesday, a weekly celebration of the wackiest and most interesting words from around the world, we will learn about the importance of lifelong learning.

Opsimath

[OP-si-math]

-noun

A late learner.