October 10th, 2014

In The News: Apple and Google Named Top Two Global Brands, New Wearable Device Could Mimic Psychoactive Drugs, Robots Save Chinese Factory $13 million a Year

For the second year in a row, Apple and Google have retained their positions as the world’s most valuable brand. See who else made it to this year’s Best Global Brands list in today’s In The News segment. Other news include Facebook CEO Mark Zuckerberg’s visit to India to promote Internet access in the country as well as the growing use of robots in China’s manufacturing industry.

October 9th, 2014

Blossary.com: A Social Networking Revolution

Everybody and everything seems so connected these days. We increasingly use computers, phones, even watches to access an ever-growing array of social media sites. At the same time, there’s a growing feeling that this supposed increased connectivity isn’t really adding anything to life. The Facebook newsfeed feels whitewashed and inorganic, hiding more about our friends’ lives than it reveals and many of the LinkedIn connections we make seem tangential and inauthentic. More and more often, social media feels like a waste of time and energy but there’s a growing movement to transform the social network. We at T for Translation are happy to report that CSOFT International is a part of that movement.

October 8th, 2014

Philodox – Wacky Word Wednesday

Have you ever met somebody who couldn’t resist voicing their opinion, whatever the situation? What about someone who did not only that, but subsequently became so enthralled with their own idea that they went on and on, refusing to be dissuaded? At some point we’ve all met such people, frequently at parties where they make listeners gaze longingly at the door. Nobody enjoys their company very much but the ancient Greeks thought far less of them; they thought they were enemies of wisdom! And it’s from the ancient Greeks that we get today’s wacky word—philodox.




A person with an excessive interest or love for their own opinion; a dogmatic person.

October 7th, 2014

The Art of Exercise

We may say that a particularly talented soccer player is an “artist” with his ball handling or that an especially gifted ballerina’s performance is “athletic” but both statements are at odds with an almost instinctual idea that we all seem to have: that the physical world and the artistic world are distinct and separate. But the truth is that art and sport exist on a continuum on which – at the intersection of art and exercise – lie two sports whose competitors are so different they might as well be from Mars and Venus.

October 6th, 2014

CSOFT’s Shunee Yee to Attend Fortune’s Most Powerful Women Summit 2014

Each woman who has climbed to the top of the corporate ladder has a story to tell and many of the most inspiring success stories are celebrated annually at the Fortune Most Powerful Women Summit. This year, the summit is to be held in Laguna Niguel, CA, from October 6th to 8th. Some of the most prominent female leaders in business—along with select leaders in government, philanthropy, education and the arts—will gather for stimulating discussions on leadership. We at T for Translation are excited to announce that our very own founder and CEO Shunee Yee will be in attendance, along with other distinguished businesswomen such as Mary Barra of General Motors, Joanne K. Bradford of Pinterest, and Elizabeth Comstock of General Electric.

October 3rd, 2014

In The News: Zara to Open Online Store on Tmall, Walmart Unveils its Pickup Grocery Service, Amazon to Close Facility in Kansas

This week in the news, tech giant Amazon plans to close one of its oldest facilities in Kansas, Spanish retailer Zara seeks to expand market share in China by opening an online store on Tmall, and Walmart recently unveiled its new pickup grocery service, which is aimed at bridging the digital and physical retail worlds.

October 2nd, 2014

Steve Jobs and the Power of the Story

Remember Steve Jobs’ presentations of the IPod, IPhone, or IPad? They were electrifying unveilings and almost by themselves created the world’s most valuable brand. He had fresh ideas enveloped in sleek design. He had simply, cleverly designed slideshows, but his real secret was storytelling. He told the story of each product – each of which he introduced as a groundbreaking milestone – as if it were the next chapter in Apple’s story. The reason his products and company became universally popular was because he invited consumers to become part of that story. We humans are storytelling creatures and we respond to and remember stories more strongly than anything else. In this week’s T for Translation, we’re going to examine how Steve Jobs used the power of storytelling and how you can leverage it in your next meeting.

September 30th, 2014

Happy International Translation Day!

September 30th can only mean one thing…International Translation Day? Unless you’re an active member of the International Federation of Translators (FIT) or a particularly devout Catholic, you probably aren’t familiar with it.

September 30th, 2014

The Global Language of Business

As the world becomes increasingly interdependent, so does the need for a global language. The worldwide movement towards a more integrated world economy has brought major changes to the international business system. Globalization has resulted in the substantial growth of international trade and economic opportunities. With businesses becoming more and more global, communication is not only important, but imperative.

September 29th, 2014

The Real You

“The real you is sexy,” reads the slogan of Aerie, American Eagle’s sister store for lingerie. This ad campaign, which features unedited photos of young models, is one of the latest examples of the no-Photoshop movement aimed at promoting a more realistic image of women. The movement dates to 2004 when Dove launched the first installment of its Real Beauty campaign, showcasing photographs of women of all shapes and sizes. It went against the cosmetic industry’s mainstream marketing strategy yet the campaign exploded, creating an enduring cultural pushback against airbrushed images and encouraging women to embrace their real, true beauty.