In The News: Yum Brand’s Cultural Blunder Forces Logo Change
This week in the news, Yum Brands, the parent company of Taco Bell, Pizza Hut and KFC, has agreed to remove the offensive logo of their latest restaurant chain, Chinese e-commerce giant Alibaba raised around $22 billion in one of the biggest initial public offerings on record and Media-Saturn’s new stores became a place where the virtual meets the real, giving its customers a new shopping experience.
Back-translation for high-risk documentation
Quality in translation is hugely important, but within the life sciences industry, incorrect translations could literally be life threatening. Minor mistranslation can put patients at risk, so it’s imperative that translations are performed correctly the first time.
News in Translation: Apple Unveils Smartwatch and Larger iPhones
For retailers, the holiday season is already in full swing and they are wasting no time revamping their strategy to entice would-be shoppers. Several Halloween costume shops in the US, for example, are reportedly taking over abandoned buildings and turning them into a fantastical costume shop. Read on and get the latest retail news from around the world.