Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.
Successful sales strategies in Europe aren’t so simple as offering a good product at a good price. In order to effectively network and sell your products or services in the European market, you need to have an intimate understanding of culture, language, and history in your target market(s). Stop on by and see what Petra Held, a localization expert and business development manager at CSOFT, has to say about the relationship between culture, language, and different sales approaches in Europe.
Have you ever really wanted something but couldn’t bring yourself to admit it? Or worse: have you ever really wanted something, but lied about NOT wanting it? Humans are strange creatures, but hey, the best part about being human is something called human experience, which means that we’ve all been there, done that. In any case, if you’re interested in learning a new word for this psychological phenomenon, be sure to check out this week’s Wacky Word Wednesday! And stop being coy: you know you want to.
Just a quick note to let you know that Simply CSOFT will be taking a short break until after the New Year, and also to inform you that, if you’re a translation buyer or in need of translation services, CSOFT does handle urgent requests over the holidays. Stop on by for our contact information, and to see what we can do for you. Thanks, and happy holidays!
At their holiday party last week, the Women in Localization group officially announced a new board of directors and managers. Stop on by to read more about the group, their goals, and check out the newly elected board. Also, if you yourself are a woman involved in localization or globalization, come see how you can join this growing global group of professional women localizers.
Woot woot! It’s Friday again, so make sure to stop on by and check out the eleventh issue of “Your Own Terms,” the biweekly comic about Sir Terminus: Crusader of Logic, Manly Valor, and Multilingual Terminology Management. In this week’s issue, Tammy the Terminologist makes an abortive attempt at holding a politically correct holiday party. Enjoy!
It’s official: the Term Master of 2010 is ready to be announced to the world. Stop on by for an exclusive interview with the translator who entered more than 10,000 terms and translations into TermWiki.com, securing her position as a linguistic expert and the proud new owner of a Samsung Galaxy Pad. Stop on by and check out her story!
Stop on by to check out three quick tips on terminology management and localization from CSOFT’s Chief Architect, Sam. If you’re a translation buyer, translator or document manager, these tips are for you. And if you’ve got any pointers of your own, feel free to share them with the rest of our readers!
Have you ever heard of Women in Localization? It’s a group that started in Northern California just a few years back, and recently their membership has practically exploded in numbers as the group opened their doors for global membership. Come check out this exclusive interview with the three brilliant founders who discuss the history of their group, the challenges women face in this industry, and how Women in Localization is rapidly growing into powerful, international team of movers and shakers.
As it gets colder outside, you can’t go ten feet without hearing someone blow their nose or fight off a bad case of the snuffles. So for this week’s Wacky Word Wednesday, we introduce a slobbery new word for your reading pleasure and talk a little bit about the wonders of the human body, its functions and its, um… fluids. Enjoy!