The annual LocWorld conference is returning from February 28th to March 2nd with many influential speakers and topics to look forward to. Last year’s conference was a success, discussing topics such as how to engage global customers profitably and the importance of culture when connecting people around the world. To get a sneak peek into what to expect at a LocWorld Conference, we’ve asked our VP of Greater China Business and Global Operations, Philippe Cao, to share his experience from last year’s event.
For millennials, it’s hard to remember a time when machines weren’t already doing the jobs of humans. After all, almost every daily activity is automated these days; we use machines to withdraw money, buy train tickets, and scan groceries. Machines even answer our queries on the phone, as well as assemble our cars. As a result, […]
This week on T for Translation, we follow up our post on failed localization attempts with some of examples of companies that got it just right. Come take a look at how well-executed localization benefited companies like Apple and Nintendo.