Hey everyone! Stop by to check out part one of our week-long series on Customer Service! Our very own Jesse He introduces you to the five virtues of customer service through a Taoist perspective. It doesn’t get any better than that! Today’s virtue emphasizes focus — head on over to T for Translation to read more about it.
Hey guys! Before you saunter off to a great weekend, stop by the blog to check out five solid reasons why localization is the right move for your organization. Do you want success? More business? Quality results? Read about how localization can help you achieve these results and more at T for Translation! See you there!
Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.
At their holiday party last week, the Women in Localization group officially announced a new board of directors and managers. Stop on by to read more about the group, their goals, and check out the newly elected board. Also, if you yourself are a woman involved in localization or globalization, come see how you can join this growing global group of professional women localizers.
Have you ever heard of Women in Localization? It’s a group that started in Northern California just a few years back, and recently their membership has practically exploded in numbers as the group opened their doors for global membership. Come check out this exclusive interview with the three brilliant founders who discuss the history of their group, the challenges women face in this industry, and how Women in Localization is rapidly growing into powerful, international team of movers and shakers.