or Chinese brands who are interested in expanding internationally, there are many important factors to consider. In fact, in order to successfully ‘go global’, 4 out of the top 5 Chinese global companies and 50% of the brands listed in the report have used CSOFT’s international services. When partnering with these companies, CSOFT uses its cultural and linguistic expertise to overcome the barriers and pre-conceptions that often meet Chinese brands in international markets.
Shenzhen is a city that truly symbolizes innovation. From its designation as China’s first Special Economic Zone in 1980, it has miraculously developed from being a small fishing village of 30,000 people into the technology and manufacturing hub of the world; a roaring metropolis of 14 million people, each hoping to find the Chinese dream.