Chinese Tech Giants Who Globalized Successfully

3 Chinese Tech Giants Who Globalized Successfully

The People’s Republic has seen a lot of foreign companies find success in recent years, but a shift is happening in the market. It involves less foreign expansion into China and more innovation coming out of the country. Technology is at the forefront of the shift, with Chinese tech companies beginning to outperform their foreign counterparts. […]

Localizing Mandarin

5 Tips for Localizing in Mandarin

Approximately 1.2 billion people, almost 16% of the world’s population, speak Chinese as their first language. While Chinese is spoken across Asia, when referencing the “Chinese” language, we are generally referring to the Mandarin language, the standard language of China. The majority of China uses variations of Mandarin as its mother tongue. Mandarin consists of […]

Common mistakes by Chinese companies

Common Mistakes by Chinese Companies Going Global

Jack Ma once likened his company Alibaba to “a crocodile in the Yangtze”:  strong in China, but once outside familiar waters, not in a position to take on the “shark in the ocean,” eBay.  China’s huge domestic market has meant that previously, enormous business successes could be found without taking the risks of venturing abroad. […]

CSOFT launches SZ blog

CSOFT Launches “Globalization • Shenzhen 100”

If you’ve been following our blog recently, you know that we’ve been covering the southern Chinese city of Shenzhen. The city’s perpetual growth and entrepreneurial spirit have inspired CSOFT to embark upon a new project called the Globalization • Shenzhen 100, a unique mutual effort between the government, professional services, and private enterprises that provides […]

Global Product

What Does a Global Product Look Like?

For all kinds of companies going global – Chinese, European, North American – the process is a complicated coordination of numerous components: developing strategy, sustaining R&D, facilitating project design, localizing materials. It takes time and a cohesive vision to bring everything together, and in the process, things can easily fall through the cracks. Sometimes companies […]