TheNewStarbucksLogo OneStepClosertoHardcoreGlobality

The New Starbucks Logo – One Step Closer to Hardcore Globality

Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.

TuesdayTips ThreeQuickLocalizationPointersfromDonnaHuang

Tuesday Tips – Three Quick Localization Pointers from Donna Huang

Hey hey! Happy Tuesday morning. If you’ve got a few minutes, stop on by to check out some quick localization tips from one of CSOFT’s very own senior project managers, Donna Huang. If you’re a translation buyer or document manager, these tips are for you. And if you’ve got any pointers of your own, feel free to share them with the rest of our readers!

Project Managers Need More Hugs – An Interview with Jo Zhang

In celebration of International Project Management Day, we want to honor and highlight the accomplishments of Jo Zhang, a dedicated project manager here at CSOFT International. In this featured interview, Jo discusses some of the challenges localization project managers have to deal with on a daily basis — and suggests a simple, quick way of letting PMs (who are absolutely essential to the successful completion of a localization project) know that they’re appreciated. Enjoy!