Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.
For those of you who are interested in language or Chinese culture, in today’s entry you’ll learn about an ancient Chinese idiom used to accuse someone of taking a stupid or convoluted approach to a problem. Check it out! It’s pretty interesting stuff, if we do say so ourselves :)
The Mid-Autumn Festival has arrived in China. Like the Qixi Festival, it’s yet another celebration of bitter-sweet love. Why do Chinese people like to celebrate unhappy lovers? We can’t say for sure. All we know is that, whenever the Mid-Autumn Festival comes around, you get to eat moon cakes, drink, and star-gaze — and that’s good enough for us.
It’s time for the Qixi Festival again in China. Read a humorous, 10-bullet-point account of the story behind this “Chinese Valentine’s Day.” It’s sure to make you laugh, and you’ll probably learn a thing or two about Chinese culture as well!