There are 89 posts tagged globalization (this is page 3 of 8).
Taking your company to the global market can be a very exciting time for you and your business. However, going global isn’t always as easy as it may seem. To help you navigate this path, we’ve put together a list of three key things to avoid when taking your company to the next level.
To many consumers, “Made in China” has often signified cheap, low quality, or fake. However, now that Chinese-made and Chinese-designed products are hitting the international market, Chinese companies have an opportunity to redefine their international brand by uniquely providing Chinese products that meet international tastes and standards.
When looking to invest in globalizing companies that are about to go global there are many important factors to take into account. These factors can determine whether a company will thrive abroad, or sink under the pressures of a foreign market. Before investing, it is imperative to fully evaluate the plethora of influences that can […]
The People’s Republic has seen a lot of foreign companies find success in recent years, but a shift is happening in the market. It involves less foreign expansion into China and more innovation coming out of the country. Technology is at the forefront of the shift, with Chinese tech companies beginning to outperform their foreign counterparts. […]
There are many factors to consider when looking at a companies global readiness. So, as a business owner, how do you determine when to take the plunge and attempt to cross the border into another country? In order to measure how prepared a company is to globalize, there are several factors that must be considered. These […]
Approximately 1.2 billion people, almost 16% of the world’s population, speak Chinese as their first language, making localizing in Mandarin essential for communicating with this unique demographic. While Chinese is spoken across Asia, when referencing the “Chinese” language, we are generally referring to the Mandarin language, the standard language of China. The majority of China […]
The global market is increasingly competitive, but in the age of social media, companies are given the chance to stand out, once and for all. Brands have the option of connecting with consumers on their level – be it through Facebook, Twitter, Instagram or Snapchat. The number of social media platforms available makes it seem […]
Last week we heard the story of our very own Chiara Conte, her experiences with CSOFT, and her journey that in turn led to Huawei. This week, we have her views on working with the networking and telecommunications giant, as well as some telling insights into the globalization and localization industry.
Hollywood, Silicon Valley, and Wall Street: these three places have their own distinct subcultures, and all three are famously dominated by their own distinct industries. Wall Street is dominated by banking, Silicon Valley by IT and internet, and Hollywood by films and entertainment.
Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]
Chinese manufacturer of computer networking products TP-Link is one of the few examples of a Chinese company that has successfully gone global. The Shenzhen-based company has become one of the world’s leading providers of SOHO & SMB networking products and is still growing and striving to become one of the top 3 networking providers in the world.
But how did TP-Link manage to become this successful on a global level?
