Check out three quick tips from James, CSOFT International’s chief quality control and assurance expert. He’ll shed light on how quality is influenced by communication and customization. James will also explain what “quality massaging” is and why it is so important, so stop on by!
Are you a student studying translation or a recently graduated, young translator? Stop on by and read about the advantages of entering the language services industry. Learn more about the Juvenes Translatores/Young Translators contest and extend your congratulations to the 27 winners of 2010! If you’re looking for ways to test your translation skills, stop by for links to additional contests.
Stop on by to check out three quick tips for getting the most out of your localization budget from one of CSOFT’s expert business development managers and consultants, Annette Hemera. If you’re a translation buyer or document manager, these tips are for you. And if you’ve got any pointers of your own, feel free to share them with the rest of our readers!
Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.
Successful sales strategies in Europe aren’t so simple as offering a good product at a good price. In order to effectively network and sell your products or services in the European market, you need to have an intimate understanding of culture, language, and history in your target market(s). Stop on by and see what Petra Held, a localization expert and business development manager at CSOFT, has to say about the relationship between culture, language, and different sales approaches in Europe.
At their holiday party last week, the Women in Localization group officially announced a new board of directors and managers. Stop on by to read more about the group, their goals, and check out the newly elected board. Also, if you yourself are a woman involved in localization or globalization, come see how you can join this growing global group of professional women localizers.
Have you ever heard of Women in Localization? It’s a group that started in Northern California just a few years back, and recently their membership has practically exploded in numbers as the group opened their doors for global membership. Come check out this exclusive interview with the three brilliant founders who discuss the history of their group, the challenges women face in this industry, and how Women in Localization is rapidly growing into powerful, international team of movers and shakers.
For those of you who didn’t have the opportunity to attend, the DITA Europe 2010 Conference in Vienna was a rousing success. In this guest entry, Carl Yao, the Vice President of Global Strategy at CSOFT, relates two DITA success stories from companies that saved a ton of money on translation and localization as a direct result of applying XML-based DITA standards to their content development processes. Carl also gives a quick rundown of his own presentation at the conference, “How to Become an Expert Terminologist in 30 Minutes.” Come check it out!
At our recent Worldwide Operations Summit, we benefited from the keynote presentations of several very talented localization professionals, one of whom was Tex Texin, renowned internationalization expert and software globalization consultant. To follow up on his presentation, we interviewed Tex about technological trends in the localization industry. This is the transcript of that interview, in which Tex discusses the pros and cons of controlled authoring and delves into the proper application of crowdsourcing in the translation process.