Marketing translations is a vital step across all industries. Due to the cultural differences that affect global markets, you need to take special care when presenting your branding messages. Unlike technical documents, marketing communications material is highly visible and often written in highly expressive language. If you want to reach a global audience, it is essential to make sure your marketing messages resonate cross-culturally. Transcreation makes this possible.
The seventh issue of “Your Own Terms,” the biweekly comic about Sir Terminus: Crusader of Logic, Manly Valor, and Multilingual Terminology Management. In this week’s issue, Terminus finds out the hard way not to mess with internal auditors. Ever.
After having discussed the what’s and how’s behind streamlining the translation review process, in part three of Translation Review Week we delve into the who’s. Namely, we discuss the characteristics that you should look for when recruiting reviewers, whether you employ an in-house or third-party method of translation review.
At our recent Worldwide Operations Summit, we benefited from the keynote presentations of several very talented localization professionals, one of whom was Tex Texin, renowned internationalization expert and software globalization consultant. To follow up on his presentation, we interviewed Tex about technological trends in the localization industry. This is the transcript of that interview, in which Tex discusses the pros and cons of controlled authoring and delves into the proper application of crowdsourcing in the translation process.