CSOFT square

Customer Service Week: Part Two – Virtue of Perception

If you haven’t heard, it’s Customer Service Week at Simply CSOFT! Stop by to read all about the second virtue of customer service through a Taoist lens. Yesterday we discussed how a sharpened focus can lead to better understanding of clients’ needs. Today we will emphasize the concept of perception, and how service providers can alter their customer service approach to better satisfy their customers. Stay tuned for more virtues all this week!

dmitry TW id

TermWiki’s (TW) iPad 2 winner: An Interview with Dmitry Kornyukhov

Hi all! We’re back with TermWiki’s iPad 2 winner from last week, Dmitry Kornyukhov (welovedoka). Dmitry was gracious enough to allow us to pick his brain a bit about TermWiki. Read today’s interview to see what Dmitry has to say about TermWiki, social networking, and what he hopes for the future! After reading, don’t forget to congratulate Dmitry and leave your thoughts in our comments section!

TheNewStarbucksLogo OneStepClosertoHardcoreGlobality

The New Starbucks Logo – One Step Closer to Hardcore Globality

Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.