Complacency is easy and comfortable, but in marketing, it alienates consumers. Always ensure that your product and marketing materials are localized and match the tastes of consumers in your target market. If you find that your product still lacks resonance, reflect on your strategy and retool it. Allow yourself the fun and excitement of learning how to integrate your product into a new and interesting foreign culture. Who knows? You might even make some money in the process.
The ALS ice bucket challenge is considered one of the most effective fundraising campaigns of all time. But what makes it so successful ? Today on T for Translation, we look at some of the marketing ingredients that have made the online media movement such a hit.