There is no denying it, social media and its impact on the way we interact on the web is a growing presence. As consumers, we regularly take to social media to share our lives and connect with others. Whether for praise or to complain, we want our voices heard. Life science companies are no exception. Social media allows businesses to maximize visibility amongst consumers, as well as harness data that is emerging from users worldwide.
The ALS ice bucket challenge is considered one of the most effective fundraising campaigns of all time. But what makes it so successful ? Today on T for Translation, we look at some of the marketing ingredients that have made the online media movement such a hit.
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