Producing technical documentation in the wrong way can cost a company thousands of dollars as it can be damaging to your business if nobody knows how to use your products. When your audience is the general public (no matter what industry you’re in) it’s important to keep communication simple. Here are some tips to keep in mind as a technical writer writing to the non-technical audience.
These days, with more and more Chinese tech companies going global and needing to appeal to Western markets, the need for high-quality technical communications teams is vital and ultimately the key to a company’s success. In order to effectively and efficiently utilize technical communication (TC) teams, we must look at the most common differences between Chinese and Western TC standards.
When launching a product or service into the global marketplace, there are many factors which should be taken into account. Creating a UI that is clear, consistent, responsive, and attractive can be the difference between a successful product launch, and watching your efforts go to waste.
We can become so focused on the insider experience of developing and marketing our great products that we lose sight of how customers experience them. If a customer has a poor interaction or feels frustrated with an interaction, they are unlikely to buy and even less likely to return to our products. Leveraging real customer behavior to improve customer satisfaction is the process called user experience optimization, or UXO.
In relation to technical communicators, standards provide a platform from which to communicate technical ideas at an international level, to an international audience, in the most effective way possible. The idea of standardizing technical communications is relatively new, and still in development, due to the fact that standards are first composed at a voluntary-level with multiple SME contributors. However, the IEC is paving the way for technical communicators to collaborate on issues such as how documentation is optimized.
CSOFT, a leader in the TC industry in China, hopes that you can join us at the tcworld China 2017 event taking place in Shanghai from May 8th to May 9th 2017. Attendees can expect to hear from various speakers representing different companies and institutions such as Huawei, Microsoft, Lenovo, Parson AG, Peking University, Tongji University, and many more.
Darwin Information Typing Architecture, or DITA, provides a formidable toolset for creating and maintaining technical documentation across multiple products and services. DITA allows writers to consider each section in a document as one single unit, and allows writers to then edit individual units accordingly, eliminating the need to rework whole documents manually.
China’s role in the global economy is a powerful one, especially in the R&D sector where it continues to show steady growth. As a result, China is now strategically placed in a prime location, serving as a platform for global enterprises wanting to explore R&D opportunities within Chinese borders, and equally for domestic enterprises wanting to explore opportunities abroad.