These days, with more and more Chinese tech companies going global and needing to appeal to Western markets, the need for high-quality technical communications teams is vital and ultimately the key to a company’s success. In order to effectively and efficiently utilize technical communication (TC) teams, we must look at the most common differences between Chinese and Western TC standards.
When launching a product or service into the global marketplace, there are many factors which should be taken into account. Creating a UI that is clear, consistent, responsive, and attractive can be the difference between a successful product launch, and watching your efforts go to waste.
Complacency is easy and comfortable, but in marketing, it alienates consumers. Always ensure that your product and marketing materials are localized and match the tastes of consumers in your target market. If you find that your product still lacks resonance, reflect on your strategy and retool it. Allow yourself the fun and excitement of learning how to integrate your product into a new and interesting foreign culture. Who knows? You might even make some money in the process.
We can become so focused on the insider experience of developing and marketing our great products that we lose sight of how customers experience them. If a customer has a poor interaction or feels frustrated with an interaction, they are unlikely to buy and even less likely to return to our products. Leveraging real customer behavior to improve customer satisfaction is the process called user experience optimization, or UXO.
In relation to technical communicators, standards provide a platform from which to communicate technical ideas at an international level, to an international audience, in the most effective way possible. The idea of standardizing technical communications is relatively new, and still in development, due to the fact that standards are first composed at a voluntary-level with multiple SME contributors. However, the IEC is paving the way for technical communicators to collaborate on issues such as how documentation is optimized.
CSOFT, a leading expert for technical communications in China, has worked with some of the country’s most successful companies, including Alibaba, Huawei, Midea, Didi, and more. Because of its successful, extensive, and diverse experience at providing seamless communications for all types of business, its technical communications team is able to provide insightful, industry-specific knowledge, and give proven answers as to the fundamental question: how do I make my brand go global?
CSOFT, a leader in the TC industry in China, hopes that you can join us at the tcworld China 2017 event taking place in Shanghai from May 8th to May 9th 2017. Attendees can expect to hear from various speakers representing different companies and institutions such as Huawei, Microsoft, Lenovo, Parson AG, Peking University, Tongji University, and many more.