When it comes to written materials, perfect grammar isn’t the most important thing to prioritize. The most important aspect of any written materials is, and always will be, communication. In this series of articles, we will look at a number of examples that lay bare some of grammar’s inadequacies when it comes to communication. For this first part we will look at the problem recursive grammar poses to the art of communication.
A good typeface selection can be the difference between someone reading an entire page or giving up half way through. This is why, when it comes to picking the correct font, you can’t rely on instinct alone. Here are some key tips to make sure that you never pick the wrong font again.
Producing technical documentation in the wrong way can cost a company thousands of dollars as it can be damaging to your business if nobody knows how to use your products. When your audience is the general public (no matter what industry you’re in) it’s important to keep communication simple. Here are some tips to keep in mind as a technical writer writing to the non-technical audience.
The global market for Apps is as competitive as it has ever been. With more and more local Apps being produced each day, someone is probably working on a localized version of your App as you’ve read this! It’s important to make sure your App is properly localized and that you iron out these common mistakes from the beginning.
These days, with more and more Chinese tech companies going global and needing to appeal to Western markets, the need for high-quality technical communications teams is vital and ultimately the key to a company’s success. In order to effectively and efficiently utilize technical communication (TC) teams, we must look at the most common differences between Chinese and Western TC standards.
When launching a product or service into the global marketplace, there are many factors which should be taken into account. Creating a UI that is clear, consistent, responsive, and attractive can be the difference between a successful product launch, and watching your efforts go to waste.
Complacency is easy and comfortable, but in marketing, it alienates consumers. Always ensure that your product and marketing materials are localized and match the tastes of consumers in your target market. If you find that your product still lacks resonance, reflect on your strategy and retool it. Allow yourself the fun and excitement of learning how to integrate your product into a new and interesting foreign culture. Who knows? You might even make some money in the process.
We can become so focused on the insider experience of developing and marketing our great products that we lose sight of how customers experience them. If a customer has a poor interaction or feels frustrated with an interaction, they are unlikely to buy and even less likely to return to our products. Leveraging real customer behavior to improve customer satisfaction is the process called user experience optimization, or UXO.
In relation to technical communicators, standards provide a platform from which to communicate technical ideas at an international level, to an international audience, in the most effective way possible. The idea of standardizing technical communications is relatively new, and still in development, due to the fact that standards are first composed at a voluntary-level with multiple SME contributors. However, the IEC is paving the way for technical communicators to collaborate on issues such as how documentation is optimized.