As the world becomes increasingly interdependent, so does the need for a global language. The worldwide movement towards a more integrated world economy has brought major changes to the international business system. Globalization has resulted in the substantial growth of international trade and economic opportunities. With businesses becoming more and more global, communication is not only important, but imperative.
One of the biggest challenges companies face in the process of expansion is linguistic diversity, which can stifle growth if not addressed accordingly. Successful companies continuously seek ways to differentiate themselves from competitors in order to gain a competitive advantage- and in the aggressive business world- multinational corporations need employees who are capable of communicating and collaborating effectively. Poor communication practices can have an adverse effect on an organization’s bottom line; therefore, businesses need to focus on adopting a global language strategy to facilitate internal and external communication with partners, customers, and employees.
With over 1.8 billion speakers worldwide, English has emerged as the global language of commerce in recent decades. There is no doubt that English is the lingua franca in international business and the most important language in terms of international commerce. Companies who fail to implement English as their corporate language will at some point encounter a bottleneck in their business processes. For this reason, comprehending the linguistic challenges associated with doing business internationally and establishing different strategies to combat them is the only way companies can thrive in the global economy. Although a global language strategy is profitable, the transitioning process is exceedingly difficult and many employees may want to revert to their native tongues. Consequently, it is of great importance that companies emphasize the importance of adopting English as their official language, providing their employees with English classes, and proposing incentives to improve their fluency.
In such a complex world, simplicity is a necessity. Making the English language a part of your corporate culture will open new markets for multinational corporations and allow them to integrate foreign acquisitions.
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