There are 86 posts filed in Globalization (this is page 1 of 8).
Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]
Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]
When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]
As data and information become increasingly vital resources for companies navigating the complexities of global markets, the need for innovative data and content management techniques has become a prevalent strategic concern across sectors. Already an established focus for internal management practices, this need is rapidly gaining attention in external-facing business areas including sales, marketing, and […]
If you have been even a casual consumer of online entertainment in recent weeks, it will come as no surprise that streaming is having its moment. With HBO Max as just the latest to make the jump in a long list of “channels” now available for subscription streaming, the greatest surprise is no longer that […]
Plenty of attention has been drawn to the way traditional public and private schools are transitioning to online learning models during the COVID-19 pandemic. However, for many years now, online schools have largely gone overlooked, despite being a groundbreaking alternative to offline education. With full academic years and complete curricula administered entirely online, these types […]
October 16-18, Singapore, TAUS 2019, Mandarin Orchard Hotel Deep in the heart of the historic Mandarin Orchard Hotel in Singapore, leaders of localization and translation companies met to discuss nothing less than the very future of the industry. Unbeknownst to guests and travelers, the hotel’s conference room hosts TAUS 2019, an event where industry giants […]
On September 23-25th, CSOFT will be attending the 2019 Medtech Conference in Boston along with 3,000 other attendees to network and share insight with medical technology industry leaders. Attendees will have the opportunity to witness more than 300 speakers discuss topics pertinent to today’s medical technology industry such as the increasing use of artificial intelligence, […]
At 11:00 EDT on July 18, 2018 Joshua Hughman, Director of Business Development, Europe, who was previously the Director of Business development for our Global Communications department based in China at CSOFT International will be presenting a Webinar partnered with GALA (Globalization and Localization Association) about how he has found success in the Chinese translation […]
To be global is to be local. The reverse is also true; a localized business is a global one. Our interconnected world signals a mass adoption of popular trends, and in turn, this illicit strong opposition from consumers – a growing desire to stand out as a unique individual. There are few settings this could […]
In today’s modern and dynamic workplace, a growing company cannot expand if they aren’t training their employees on new standards and practices. Simply throwing together a PowerPoint deck and distributing it just does not cut it anymore. Let’s face it; what works in one country may not be suitable for another, and so forth. So, […]
