This week, CSOFT’s CEO and President, Shunee Yee, had the pleasure of being interviewed by CRI for “People in the Know,” a radio program presenting the latest insights into the headlines of China and worldwide events. Over the span of the 30 minute interview, Shunee was asked to offer her insights on the sharing economy […]
“China going global” has long been a buzzword in foreign policy and economics circles as Chinese companies, for the first time, begin to expand globally. Political scientists have maligned the phenomenon, Chinese pundits have celebrated it, and foreign consumers have mixed feelings. Given China’s rapid economic growth in the last three decades, it comes as […]
Some names simply don’t travel well. And if Chinese companies want to go global, they may have to give their Chinese name a complete makeover and add a little bit of magic to it. But whether you’re a Chinese company or not, this piece should provide some food for thought, especially when choosing a powerful brand name.