China’s online education industry has grown consistently in recent years. With US$1.2 billion of global investments in edtech in 2016 and an expected 20% annual growth rate, the e-education market is expected to reach US$190 billion by 2019, according to iResearch. More than just a new trend or fashion, the digitalization of education in China is becoming a serious industry.
Shunee Yee, Founder and CEO of CSOFT International, led the talks stating that, “more and more Chinese companies are trying to shift their business models to sell their products abroad. Many Shenzhen companies started as cheap manufacturers and some of them have become leading brands in global businesses.”
or Chinese brands who are interested in expanding internationally, there are many important factors to consider. In fact, in order to successfully ‘go global’, 4 out of the top 5 Chinese global companies and 50% of the brands listed in the report have used CSOFT’s international services. When partnering with these companies, CSOFT uses its cultural and linguistic expertise to overcome the barriers and pre-conceptions that often meet Chinese brands in international markets.