Shunee Yee, Founder and CEO of CSOFT International, led the talks stating that, “more and more Chinese companies are trying to shift their business models to sell their products abroad. Many Shenzhen companies started as cheap manufacturers and some of them have become leading brands in global businesses.”
or Chinese brands who are interested in expanding internationally, there are many important factors to consider. In fact, in order to successfully ‘go global’, 4 out of the top 5 Chinese global companies and 50% of the brands listed in the report have used CSOFT’s international services. When partnering with these companies, CSOFT uses its cultural and linguistic expertise to overcome the barriers and pre-conceptions that often meet Chinese brands in international markets.
CSOFT’s 12th Annual Summit marked the launch of the #GetSchooled initiative. #GetSchooled was inspired by CSOFT’s collaboration with the Obama Administration’s Let Girls Learn initiative which aims to benefit the 62 million girls around the world who are in need of an education.
Shenzhen is a city that truly symbolizes innovation. From its designation as China’s first Special Economic Zone in 1980, it has miraculously developed from being a small fishing village of 30,000 people into the technology and manufacturing hub of the world; a roaring metropolis of 14 million people, each hoping to find the Chinese dream.
The People’s Republic has seen a lot of foreign companies find success in recent years, but a shift is happening in the market. It involves less foreign expansion into China and more innovation coming out of the country. Technology is at the forefront of the shift, with Chinese tech companies beginning to outperform their foreign counterparts. […]
Approximately 1.2 billion people, almost 16% of the world’s population, speak Chinese as their first language, making localizing in Mandarin essential for communicating with this unique demographic. While Chinese is spoken across Asia, when referencing the “Chinese” language, we are generally referring to the Mandarin language, the standard language of China. The majority of China […]
Hollywood, Silicon Valley, and Wall Street: these three places have their own distinct subcultures, and all three are famously dominated by their own distinct industries. Wall Street is dominated by banking, Silicon Valley by IT and internet, and Hollywood by films and entertainment.
[dropcap type=”square or circle”] I [/dropcap]t only takes a quick look around to realize that the age of the language of China has arrived. Consumers around the world are typing on their Lenovo computers, watching their favorite programs on Hisense television sets and talking on Huawei mobile phones. Invigorated by its 1.4 billion inhabitants, China […]
Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]