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Globalization and Localization Association (GALA) is partnering with the Translators Association of China (TAC) to host a one-day forum called Language – Key to Global Success, this Thursday, May 29th at the China Beijing International Fair for Trade in Services (CIFTIS). We are proud to announce that CSOFT President & CEO Shunee Yee has been invited to speak on a panel at the event.

Alongside Kevin Carl of Accenture, Sean Xu of SDL China and Chris Pyne of SAP, Yee will speak in a panel discussion called Language Technology in the Era of Big Data, at 2:50 pm (CTS) that day.

China Beijing International Fair for Trade in Services

Big Data is shifting the position of language technology from aiding faster and cheaper translation to driving faster, more effective global business processes,” said Yee. “New tools and data availability are allowing language-related activities to be parallel with rather than sequential to other activities in launching a product. On the panel, I will address how realizing this potential requires different working relationships inside companies and with translation agencies.”

The panel moderator, Hans Fenstermacher of GALA, said that the panel will also share their insights on how companies are building new strategies and business models around Big Data. “They will look at what Big Data means to the end-customer experience and how companies are adapting to manage that experience better,” added Fenstermacher.

Big data is a term used to describe the exponential growth and availability of data that experts say could lead to more accurate analyses. More accurate analyses may lead to more confident decision making and better decisions can mean greater operational efficiencies, cost reductions and reduced risk. This panel will explore how Big Data impacts businesses and workflows, for today and tomorrow.

Related:  Artificial Intelligence and the Future of Global Business

For updates on the forum, please visit the event website, and for more information about CIFTIS, please visit the official CIFTIS website.

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