CSOFT International

CSOFT International is a translation, localization, and global communication services provider that helps international businesses reach out to customers around the world.

Entertainment Without Borders: How Streaming Services Are Driving the Global Expansion of Entertainment

If you have been even a casual consumer of online entertainment in recent weeks, it will come as no surprise that streaming is having its moment. With HBO Max as just the latest to make the jump in a long list of “channels” now available for subscription streaming, the greatest surprise is no longer that […]

A Glimpse of the Things to Come: Enterprise AI Empowers Global COVID-19 Research

For those of us following developments in the IT and technology sectors, the COVID-19 outbreak has largely been the story of an unprecedented digital transformation as organizations navigate the challenges of operating remotely. Just as interesting, though, is what the outbreak is revealing about innovative trends already underway before it started, particularly as big data […]

What Vigilante Video Game Translators Tell Us About Localization

In 2017, gaming company Sports Interactive provoked the ire of Chinese gamers who couldn’t find a Chinese translation for its game Football Manager 2017. Soon after, a flood of negative reviews from those users followed on Steam (the largest online video game distribution platform worldwide), impacting the game’s standing in the marketplace. Games that gain […]

What Online Schools Tell Us About Trends in Online Education

Plenty of attention has been drawn to the way traditional public and private schools are transitioning to online learning models during the COVID-19 pandemic. However, for many years now, online schools have largely gone overlooked, despite being a groundbreaking alternative to offline education. With full academic years and complete curricula administered entirely online, these types […]

Internal Training Systems and The Industry Behind Them

All employees go through some sort of training in their first days at a new job or company. In our global and increasingly contactless business culture, training protocol is now adapting to keep pace with the rise of remote employment, driving the development of technologies that can facilitate training through digital media. Learning Management Systems […]

Localizing the Tiger King: A “Netflix and Quarantine” Hit for the Whole World

Whether you’re sheltering in place in Denmark or in Chattanooga, Tennessee, the outrageous new docuseries “Tiger King: Murder, Mayhem and Madness” has likely made its appearance on your Netflix home page over the past couple of weeks. While Netflix has been somewhat close-lipped with viewership data from outside of the United States, it appears that […]

Creating Life:ART and Society

One of life’s great miracles is the beginning of a new life. For some, having children is an ultimate goal in their own life-progression. Yet for people who are not able to conceive traditionally, the situation can seem dire and emotions in feeling unable to reproduce can feel devastating. The science of Assisted Reproductive Technology (ART) steps in where traditional reproduction leaves ff, to bring hopeful parents the successful pregnancy they desire.

A Look Back: New York City’s Learning-by-Doing Response to Pandemics

With thoughts of the latest pandemic on so many of our minds, it can be useful to look to history for context and reassurance as we try to understand our current predicament. Often, it is easy to become lost in a vague picture of the developing world as the sole bearer of afflictive disease. However, a look to the past will indicate that just a few generations ago, many, if not all, of the world’s most developed cities also faced massive disease outbreaks that challenged their best abilities to contain and manage viral threats. More broadly, it is important to recognize that public health remains a transformative, ongoing work in progress for cities everywhere and at all stages of their development.

Calling All Heroes

As a sudden outbreak with untold global health implications, the 2019 Coronavirus exemplifies a crisis scenario where the quality and character of the immediate response has the power to shape future efforts to tackle this incident and others like it. Seen from a global communications standpoint, the development of 2019-nCov is thematically all too familiar. As organizations and governments with the power to take up action, the need for effective communication and a coordinated, collaborative effort grows more apparent every day.