Green vehicle localization will be key to reducing global carbon emissions and greening the car industry. Governments worldwide are setting targets to reduce carbon emissions substantially by 2050 and greening the car industry will require collective global localization and translation efforts. Responding to public pressure and scientific research, the UK, China, and Japan, as well […]
Have you ever looked at the options available on your TV remote and wondered just how important subtitle translation really is? During the 2020 Academy Awards, Bong Joon Ho’s Parasite, a South Korean black comedy thriller that stars a Korean family challenging societal expectations, made history as the first non-English speaking film to win Best […]
When trying to understand the distinction between technology-driven translation solutions like machine translation (MT) and neural machine translation (NMT), it can be tempting to seek simpler analogies from beyond the realm of technology. Increasingly, though, parsing the respective advantages of these solutions requires an awareness of distinctions in machine learning and artificial intelligence that will […]
There is no doubt that social media has played a dominant role in business marketing during the coronavirus pandemic, with social media translation providing a key avenue for engaging global customers during the crisis. Social media facilitated a large proportion of social and business interactions during worldwide lockdowns, with Statista citing that social media usage […]
With NLP (natural language processing) dominating headlines in 2021, many might already be losing their capacity for astonishment at the ways AI is working with language. Last week, we looked at whether one of the more valuable products of machine translation – linguistic data – could have value in offsetting negative developments from new NLP […]
Like language AI, language data can be the basis for quite a range of things. Within localization, NMT (neural machine translation) and MTPE (machine translation post-editing) are the vanguard technologies for maximizing the automation of translation and other key processes involved in bringing content from one language to another. In this realm, language data-based AI […]
Across the globe people found new measures to facilitate cross-border communications in 2020. In numerous countries, physical borders were enforced, discouraging the movement of people and cross-cultural initiatives. In times when people around the world were confined, many sought inventive ways to reach across borders and harvest multicultural connections. Millions of people expressed new interests […]
2020, a year notable for its many setbacks, was also a year of remarkable progress for technologies like AI and blockchain, as well as digital communications more broadly as they continued to vault over longstanding R&D hurdles as a novel means of coping with the year’s challenges. Looking ahead to 2021, much of the same […]
Nowadays, annual celebrations of global holidays are far from region-specific. With the people celebrating them dispersed far and wide in the world, local traditions are gradually becoming more global in nature, particularly as global travel restrictions force people to gather in new ways. The end of the year usually symbolizes a time of coming together and sharing moments of happiness. Populations around […]
Look into any household today and you will surely find kitchenware from across the globe. Have you ever wondered about the stories behind these things and the meanings behind common kitchenware translations, though? Kitchens play a significant part of our holiday traditions and are usually a place of warmth and delicious smells. Around the world, […]
In a year that has seen all of us adapting to new models for conducting virtually every aspect of our lives (virtually), one thing that has seemingly never failed to carry on the same as ever is artificial intelligence. 202o has been a major year for language AI, in particular, and the stories from throughout […]
Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]
