Cross-border Communications: Entering 2021

Across the globe people found new measures to facilitate cross-border communications in 2020. In numerous countries, physical borders were enforced, discouraging the movement of people and cross-cultural initiatives. In times when people around the world were confined, many sought inventive ways to reach across borders and harvest multicultural connections. Millions of people expressed new interests […]

Celebrate the Holidays with CSOFT Around the World

The end of the year usually symbolizes a time of coming together and sharing moments of happiness. Populations around the world have various celebratory traditions at the end of the year filled with gift giving and eating meals together. Christmas is widely celebrated at the end of the year throughout the world, but it is not the only festival bringing people together joyfully around this time. CSOFT is […]

Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World

As brand identity relies greatly on perception, companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even brand damage. It is unwise to use the same global branding strategy as an imported ‘copy and paste’ method for all markets, as targeted marketing campaigns with purposeful […]

AlphaFold in the News: Has AI Made Its Greatest Breakthrough Yet?

DeepMind, the reigning world Go champion, chess champion, and eternal victor in popular eSports such as Warcraft, may have cut its teeth in the gaming world to get where it is today, but anyone calling it a misspent youth might have to gulp at its latest achievements. Those expecting modest, incremental progress from Google’s preeminent […]

AI Learns the Art of Smooth Talking

Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it appears […]

Walmart Adopts New Localization Techniques in Face of Pandemic

Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market. Their relentless takeover from acquisition to plain out-performance of smaller companies has brought them to the international stage, where for Walmart, their standardized supply chain cost-cutting model for success does not necessarily translate to an augmented bottom line. Standardization […]

Has AI Become Multilingual? How New Advances Could Be Pushing Past Language-specific Information Retrieval

When you enter a piece of text in Google Translate using the ‘Detect language’ feature, an algorithm able to recognize the belonging of specific words and patterns to various world languages selects one of many linguistic frameworks at its disposal, then begins the more linear natural language processing (NLP) task of translating your content into the target language. As magical as that is, it is easy enough to recognize that Google Translate […]

Ungaming the System: A Look at the Coming Communication Challenges of Smarter Language AI

For everyone keeping up with our posts on the latest developments in artificial intelligence, two major themes in how AI is impacting communications are likely already familiar points of interest: how it is changing industries that need communication solutions, and how it is changing communications themselves. On the one hand, the profound changes AI technology is bringing to both new and existing products and services in the […]