in Our People

As part of Simply CSOFT’s month-long celebration of women, today we are profiling Emma Kang, CSOFT’s Director of West Coast Business Development. In this interview, Emma shares her secret to feeling whole and the importance of being fearless to achieve all your grandest dreams.

Emma Kang

Tell us about the women in your life who have made the greatest impact on you.

My mom and grandma. They worked really hard to provide for the family and have taught me to be humble, kind, patient, and generous. Having witnessed their sacrifice, I thought to myself, “This is not the life I want.” Like any average young individual, pursuing my dreams and ambitions were on the top of my to-do list; I didn’t want to make sacrifices for the sake of others. It’s only after I entered into my 30s that I found endurance to be a measure of self-control and inner strength. It’s the power that can conquer all and the secret to feeling complete.

What do you think are the top three qualities every female leader should have?

Honesty, decisiveness, and passion.

You’ve met a lot of successful female CEOs and entrepreneurs. Who inspires you the most and why?

I was amazed when I heard the news about Marissa Mayer being appointed as the CEO of Yahoo and the birth of her firstborn shortly afterwards. It’s surprising that the debate on how pregnancy should be handled in the workplace even exists. We wouldn’t question a male CEO’s capability even if he had been divorced twice or had four children at home. Now that I have my own baby, I have new respect for Marissa and all the hard working mothers out there. For a mother, having a baby is like having your own heart living outside of you forever. It takes great strength and will power to manage time wisely, balance work and personal life, and keep the passion so as to set a great example for the children. Our own CEO, Shunee Yee, gave birth to her son when she founded CSOFT in 2003.  The fact that she started the company from scratch and raised her child at the same time is the most inspiring thing.

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What would you say to aspiring female entrepreneurs who are just starting out and hoping to climb the corporate ladder?

Be fearless. Recognize your unique strength and use it to your advantage. It’s a beautiful thing to be a woman, so go out there and enjoy.


Emma Kang graduated from Peking University before continuing her graduate study in Journalism and Mass Communication in the US. In 2011, she joined CSOFT’s West Coast sales team and is responsible for growing the company’s revenue and market share. In late 2014, Emma gave birth to her first son, Chase. She has the ambition to nurture both her baby and business accounts to the best of her ability.

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