Translation Market Strategy: 10 Things To Do Before You Enter New Markets

So, you want to go global? Before setting off on new market adventures, be sure to develop a translation market strategy so that your business is fully
prepared. Follow our handy ten point checklist detailing what you must have ready before your entry into new markets:

1. Plan your entry.

Entering new markets head first without a clear goal in mind will leave you feeling dizzy. Planning your company’s next step will not only confidently define your entry into a new market, but also help you measure results for faster market adaptability.

2. Lead with your best idea.

Providing many ideas will get your company name out, but is a risky move if your products and solutions are not meeting your new market’s requirements. Identifying your company’s best strengths, and sticking to them, will deliver a better market entry experience for both you and your future customers.

3. Research the markets.

If you don’t know where your company is, then you won’t know where it’s going, or more importantly where others are leading. Market research is a powerful tool that identifies where your company can penetrate new markets efficiently and effectively.

4. Assess potential priorities.

Entering a new market means dealing with new customers with new issues. Assess how you can prioritize services so that new customers feel supported, without compromising your market leverage, so both parties are left satisfied.

5. Learn the rules.

Rules and regulations differ from country to country. Learning and adhering to these requirements will mean your company is well aware and fully compliant with your new target market, resulting in a smoother market entry.

6. Budget for success.

While ideas may seem valuable, if you haven’t crunched the numbers and accounted for the total cost of going global, you’ll quickly be left out of pocket, and out of opportunities.

7. Encourage your team.

Without everyone buying into your global vision, your best intentions will be met with lackluster responses, resulting in a stagnated entry into a new market. Empower your team with clear goals, and create meaningful objectives for achieving them.

8. Cultivate patience.

A virtue almost lost to our rapid technological world, maintaining patience is critical when building new relationships in your new markets to avoid unintended, disastrous cultural clashes.

9. Learn the language.

Your new market is guaranteed to have its own cultural vibe, so make sure your company is properly localized or else it’ll remain unheard of.

10. Accept the unknown.

Your new markets will bring new challenges, some you can prepare for, and some you can’t. Accepting this will help you move forward faster and concentrate your energies more productively.

Though it may seem daunting, new markets often bring revolutionary development to companies, as well as a stronger financial foundation. Preparing for new markets is fast becoming a global trend, so ensuring your company is on the move using these key steps is definitely the next move for becoming the change in market innovations.

Written by Erin Strong – Senior Technical Writer at CSOFT International
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