As we begin a new year, we take a look at 3 online marketing trends that every business should be aware of to have a successful 2018. To best implement these tips into your 2018 marketing efforts, it’s important to have a marketing team that not only is aware of its target audience in your home country, but also aware of the changes and tweaks that are needed to effectively target different markets around the world.
A good typeface selection can be the difference between someone reading an entire page or giving up half way through. This is why, when it comes to picking the correct font, you can’t rely on instinct alone. Here are some key tips to make sure that you never pick the wrong font again.
There isn’t one specific quality that sets an LSP apart from their competitors as the ‘best’ choice, but that doesn’t mean you can’t make an informed decision. Here, we have listed a number of criteria that you might want to give consideration to when choosing an LSP for your technical translations.
Translators are not just transmitters of information, but rather they are meant to pass along knowledge through meaning, especially in the case of technical translation. When the average person thinks about translation, they consider the difficulty of knowing two languages fluently, but they do not understand the cultural and subject matter intricacies required of translators.
An understanding of language and culture has had an undeniable hand in search engines’ success around the world. In order for any of these major players to become the unrivaled world’s search engine, they will need to spend time investing in their localization process.