Cross-cultural branding: vital in the world of sports

Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World

Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]

Localizing Internal, Yet Global Communications

Localizing Internal, Yet Global Communications

Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]

Global Product Marketing: When Localization Becomes Rebranding!

Global Product Marketing: When Localization Becomes Rebranding!

When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]

content management

The Growing Appeal of Single Source of Truth in Content Management

As data and information become increasingly vital resources for companies navigating the complexities of global markets, the need for innovative data and content management techniques has become a prevalent strategic concern across sectors. Already an established focus for internal management practices, this need is rapidly gaining attention in external-facing business areas including sales, marketing, and […]

Education Translation: Trends in Online Education

Education Translation: Trends in Online Education

Plenty of attention has been drawn to the way traditional public and private schools are transitioning to online learning models during the COVID-19 pandemic. However, for many years now, online schools have largely gone overlooked, despite being a groundbreaking alternative to offline education. With full academic years and complete curricula administered entirely online, these types […]

TAUS 2019

TAUS 2019: CSOFT’s CEO Shunee Yee Speaks on Past, Present, & Future of Translation & Localization

October 16-18, Singapore, TAUS 2019, Mandarin Orchard Hotel Deep in the heart of the historic Mandarin Orchard Hotel in Singapore, leaders of localization and translation companies met to discuss nothing less than the very future of the industry. Unbeknownst to guests and travelers, the hotel’s conference room hosts TAUS 2019, an event where industry giants […]

Leaders in the Chinese translation industry

Translating China: Succeeding in the Chinese Translation Industry

At 11:00 EDT on July 18, 2018 Joshua Hughman, Director of Business Development, Europe, who was previously the Director of  Business development for our Global Communications department based in China at CSOFT International will be presenting a Webinar partnered with GALA (Globalization and Localization Association) about how he has found success in the Chinese translation […]

eLearning Localization for Your Company

eLearning Localization: Three Important Considerations

In today’s modern and dynamic workplace, a growing company cannot expand if they aren’t training their employees on new standards and practices. Simply throwing together a PowerPoint deck and distributing it just does not cut it anymore. Let’s face it; what works in one country may not be suitable for another, and so forth. So, […]