The eCommerce sector has experienced remarkable growth in the past couple of quarters. Digital Commerce 360 reports that global cross-border online sales increased 21% between January 1st and June 14th, compared to 2019 data for the same quarters. In addition, Consumer research by PYMNT shows that 60% of consumers plan to continue shopping online, and […]
Live sports events, the single most unifying pastime for people all over the world, confronted a major loss this year during the coronavirus outbreak, with sports leagues everywhere cancelling their events following shelter-in-place orders. One can imagine all the die-hard fans sitting at home, nurturing a pent-up demand for live physical sports. The good news […]
Regardless of who you interact with here at CSOFT — which stands for Communication Solutions Of Foreign Trade and the word “soft” implying an intelligent harnessing of technology — you will find values both within the company, and within the people, that are universal. At CSOFT, we celebrate diversity and inclusivity, both in our work […]
To be global is to be local. The reverse is also true; a localized business is a global one. Our interconnected world signals a mass adoption of popular trends, and in turn, this illicit strong opposition from consumers – a growing desire to stand out as a unique individual. In the words of Tadashi Yanai […]
In today’s modern and dynamic workplace, a growing company cannot expand if they aren’t training their employees on new standards and practices. Simply throwing together a PowerPoint deck and distributing it just does not cut it anymore. Let’s face it; what works in one country may not be suitable for another, and so forth. So, […]
When it comes to written materials, perfect grammar isn’t the most important thing to prioritize. The most important aspect of any written materials is, and always will be, communication. In this series of articles, we will look at a number of examples that lay bare some of grammar’s inadequacies when it comes to communication. For this first part we will look at the problem recursive grammar poses to the art of communication.