Defeating Product Confusion: When Localization Becomes Rebranding!

Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over 145 Subway locations in Ireland, more than 22,000 in the United States and over 38,000 locations around the world, Subway is the world’s largest global fast-food chain. Although now reviewing the ruling, officials from Subway publicly disagreed with this announcement, […]

Remote Broadcasting: How the Pandemic Has Changed the Game of Live Sports Casting

Live sports events, the single most unifying pastime for people all over the world, confronted a major loss this year during the coronavirus outbreak, with sports leagues everywhere cancelling their events following shelter-in-place orders. One can imagine all the die-hard fans sitting at home, nurturing a pent-up demand for live physical sports. The good news […]

3 Areas to Watch Out For in eLearning Localization

In today’s modern and dynamic workplace, a growing company cannot expand if they aren’t training their employees on new standards and practices. Simply throwing together a PowerPoint deck and distributing it just does not cut it anymore. Let’s face it; what works in one country may not be suitable for another, and so forth. So, […]