AI Learns the Art of Smooth Talking

Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it appears […]

Walmart Adopts New Localization Techniques in Face of Pandemic

Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market. Their relentless takeover from acquisition to plain out-performance of smaller companies has brought them to the international stage, where for Walmart, their standardized supply chain cost-cutting model for success does not necessarily translate to an augmented bottom line. Standardization […]

Defeating Product Confusion: When Localization Becomes Rebranding!

Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over 145 Subway locations in Ireland, more than 22,000 in the United States and over 38,000 locations around the world, Subway is the world’s largest global fast-food chain. Although now reviewing the ruling, officials from Subway publicly disagreed with this announcement, […]

Remote Broadcasting: How the Pandemic Has Changed the Game of Live Sports Casting

Live sports events, the single most unifying pastime for people all over the world, confronted a major loss this year during the coronavirus outbreak, with sports leagues everywhere cancelling their events following shelter-in-place orders. One can imagine all the die-hard fans sitting at home, nurturing a pent-up demand for live physical sports. The good news […]