in Global Communications, Globalization, Language & Culture, Language Technology, Marketing

Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, to name a few. It is easy for brands who heavily prioritize how they are perceived from the outside to overlook efforts to streamline internal communications and realize from within the role that different departments play in their company. In this increasingly difficult pandemic year, more attention has turned to internal communications to enhance outward-facing operations.

Communicating internally, yet on a global level, is a skill companies must possess when operating to successfully enter foreign markets and communicate with employees across borders. Streamlining a company-wide marketing process through high quality localization best practices, communicating its goals and values, and finally implementing that process requires very specifically localized internal communications.

A recent article Is your Marketing Organization Ready for What’s Next? draws from analysis of the current marketing climate to speculate on the future. While describing the ways that marketers struggle to find not only a definitive objective and standard for themselves, but it also elucidates the ways marketing is rather ambiguous in processes. Some view it to be the capability of AI to output consumer preferences, and some measured the role of marketing through story telling capabilities, while others a standard metric on perceivability and engagement. The fundamental basis of marketing and the role of technology are becoming ambiguous, fragmented, and hard to navigate, ultimately affecting the transformation process. For a company operating in different languages, another level of complexity exists when it comes to communicating enterprise goals and intentions. With this problem at the top of many multinational companies’ list of things to remedy as cross border streamlining is particularly difficult, effective internal as well as external communications are needed to operate at a global level.

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As many companies share this goal to streamline and designate clear core processes, it is important to realize the core competency centric to this issue: communication. Global businesses must find a way to balance customizable and localized consumer engagement tactics with standard intrinsic processes. Quoted in Forbes, Kelley Steven-Waiss highlights the importance of aligning communications when she says “Productivity is often the first casualty of unaligned teams”. Bridging the language gaps that exist inside in order to streamline marketing efforts as well as properly communicating marketing processes to colleagues operating in international markets is an imperative step for companies operating in varying cultures and languages.

CSOFT’s global network of over 10,000 subject matter experts and in-country linguists can provide your company with cost-efficient and quality driven multilingual localization solutions in 250+ languages to help streamline information, communication processes, and more. CSOFT’s quality assured software uses linguistic testing and terminology management systems to ensure that all of your communication processes are localized precisely according to regional regulatory, cultural, and linguistic standards to clarify objectives and create value for your stakeholders. CSOFT specializes in the following services to help your company enhance its internal communication process:

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