Walmart Adopts New Localization Techniques in Face of Pandemic

Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market. Their relentless takeover from acquisition to plain out-performance of smaller companies has brought them to the international stage, where for Walmart, their standardized supply chain cost-cutting model for success does not necessarily translate to an augmented bottom line. Standardization […]

Localizing Internal, Yet Global Communications

Many different individuals, agencies, and companies have their distinct idea about business best-practices, and the role each department plays in their operations. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics such as brand position, differentiation, and customer experience, to […]

marketing trends

3 Online Marketing Trends to Watch In 2018

As we begin a new year, we take a look at 3 online marketing trends that every business should be aware of to have a successful 2018. To best implement these tips into your 2018 marketing efforts, it’s important to have a marketing team that not only is aware of its target audience in your home country, but also aware of the changes and tweaks that are needed to effectively target different markets around the world.

Scientists working to navigate social media

Navigating Social Media for the Life Science Industries

There is no denying it, social media and its impact on the way we interact on the web is a growing presence. As consumers, we regularly take to social media to share our lives and connect with others. Whether for praise or to complain, we want our voices heard. Life science companies are no exception. Social media allows businesses to maximize visibility amongst consumers, as well as harness data that is emerging from users worldwide.