Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World

As brand identity relies greatly on perception, companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even brand damage. It is unwise to use the same global branding strategy as an imported ‘copy and paste’ method for all markets, as targeted marketing campaigns with purposeful […]

Walmart Adopts New Localization Techniques in Face of Pandemic

Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market. Their relentless takeover from acquisition to plain out-performance of smaller companies has brought them to the international stage, where for Walmart, their standardized supply chain cost-cutting model for success does not necessarily translate to an augmented bottom line. Standardization […]

Localizing Internal, Yet Global Communications

Many different individuals, agencies, and companies have their distinct idea about business best-practices, and the role each department plays in their operations. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics such as brand position, differentiation, and customer experience, to […]

Defeating Product Confusion: When Localization Becomes Rebranding!

Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over 145 Subway locations in Ireland, more than 22,000 in the United States and over 38,000 locations around the world, Subway is the world’s largest global fast-food chain. Although now reviewing the ruling, officials from Subway publicly disagreed with this announcement, […]

Localizing the Tiger King: A “Netflix and Quarantine” Hit for the Whole World

Whether you’re sheltering in place in Denmark or in Chattanooga, Tennessee, the outrageous new docuseries “Tiger King: Murder, Mayhem and Madness” has likely made its appearance on your Netflix home page over the past couple of weeks. While Netflix has been somewhat close-lipped with viewership data from outside of the United States, it appears that […]

Empire Boston – Thank You for Attending our Event!

Thank you to all for making Tuesday a special evening! CSOFT’s sponsored V.I.P. Social at the elegant Empire Restaurant Boston was a large success. We welcomed guests from around the world within the medical industry. The evening’s cuisine was paired with smooth Jazz and great conversation. All of it was made possible by our wonderful […]

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Translating China: Succeeding in China’s Translation Industry

At 11:00 EDT on July 18, 2018 Joshua Hughman, Director of Business Development, Europe, who was previously the Director of  Business development for our Global Communications department based in China at CSOFT International will be presenting a Webinar partnered with GALA (Globalization and Localization Association) about how he has found success in the Chinese translation […]