Defeating Product Confusion: When Localization Becomes Rebranding!

Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over 145 Subway locations in Ireland, more than 22,000 in the United States and over 38,000 locations around the world, Subway is the world’s largest global fast-food chain. Although now reviewing the ruling, officials from Subway publicly disagreed with this announcement, […]

Localizing the Tiger King: A “Netflix and Quarantine” Hit for the Whole World

Whether you’re sheltering in place in Denmark or in Chattanooga, Tennessee, the outrageous new docuseries “Tiger King: Murder, Mayhem and Madness” has likely made its appearance on your Netflix home page over the past couple of weeks. While Netflix has been somewhat close-lipped with viewership data from outside of the United States, it appears that […]

Empire Boston – Thank You for Attending our Event!

Thank you to all for making Tuesday a special evening! CSOFT’s sponsored V.I.P. Social at the elegant Empire Restaurant Boston was a large success. We welcomed guests from around the world within the medical industry. The evening’s cuisine was paired with smooth Jazz and great conversation. All of it was made possible by our wonderful […]

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Translating China: Succeeding in China’s Translation Industry

At 11:00 EDT on July 18, 2018 Joshua Hughman, Director of Business Development, Europe, who was previously the Director of  Business development for our Global Communications department based in China at CSOFT International will be presenting a Webinar partnered with GALA (Globalization and Localization Association) about how he has found success in the Chinese translation […]