Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]
Regardless of who you interact with here at CSOFT (which stands for Communication Solutions Of Foreign Trade, with the word “soft” implying an intelligent harnessing of technology) you will find values both within the company, and within the people, that are universal to cross-cultural and cross-border communication. At CSOFT, we celebrate diversity and inclusivity, both […]
Journalists may receive dozens of press releases every day, so yours must stand out if it is going to get any attention. Follow the tips below to write a high-quality press release and maximize your chances of getting news coverage for your product or event:
Single source publishing is a content management concept that allows you to save time by storing all content in one master source file. Instead of creating content for every output you want to publish, you can easily generate it all from the master source file.
Technical writers are a vital part of any tech company. They carefully craft documentation that effectively breaks down very complicated technology and explain it in a way that novices can understand. Let’s take a look at what exactly technical writers have to deal with on a daily basis.