Look into any household today and you will surely find kitchenware from across the globe. Have you ever wondered about the stories behind these things and the meanings behind common kitchenware translations, though? Kitchens play a significant part of our holiday traditions and are usually a place of warmth and delicious smells. Around the world, […]
Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World
Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]
Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]
Now that the 250 CSOFTers who joined this year’s Annual Summit are all safely back in their respective time zones, it’s time to reflect on what was learned. We’ve compiled a list of 13 lessons, ranging from the silly to the serious.
Translations need to encounter a layer of “cultural” translation. Beyond literally translating words or phrases, linguists must also be cultural experts who can examine how a specific group of people will respond to a given word or phrase. At CSOFT, we use cultural and subject matter experts to ensure that every translation is accurate.
Anyone interested in learning more about China should begin with learning the language, as studying changes in the pronunciation, shape, and meaning of each Chinese character is a great lesson on ancient civilizations and cultures. To get started in your studies, here are five amazing facts about the language and its history.
By taking it to the grasslands, the 13th Annual Summit will be an opportunity for everyone in the company to reconnect with the essentials of being a CSOFTer and to rediscover what it means to be part of a family and a team. So, put away your cocktail attire and pack your hiking boots, everyone, because CSOFT is going wild!