Social media translation: a task with many faces

The Importance of Localizing Your Social Media Strategy for 2021

There is no doubt that social media has played a dominant role in business marketing during the coronavirus pandemic, with social media translation providing a key avenue for engaging global customers during the crisis. Social media facilitated a large proportion of social and business interactions during worldwide lockdowns, with Statista citing that social media usage […]

Cross-cultural branding: vital in the world of sports

Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World

Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]

Language AI takes on new challenges

Language AI Learns the Art of Smooth Talking

Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual language AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it […]

Rakuten and Walmart, shedding light on the standardization versus localization debate

Standardization Versus Localization: Walmart Adopts eCommerce Localization Techniques

Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market, particularly through recent eCommerce strengthening efforts. Their relentless takeover from acquisition to plain out-performance of smaller companies has similarly brought them to the international stage. Their expansion models however, have been significantly different with various results for their eCommerce […]

Is AI Multilingual? How New Advances Could Be Pushing Past Language-specific Information Retrieval

Is AI Multilingual? How New Advances Could Be Pushing Past Language-specific Information Retrieval

What if multilingual AI truly had the ability to make assorted connections spanning a broad knowledge of the world sourced from hundreds of languages? When you enter a piece of text in Google Translate using the ‘Detect language’ feature, an algorithm able to recognize the belonging of specific words and patterns to various world languages selects one of many linguistic frameworks at its disposal, then begins the more linear natural language processing (NLP) task of translating your […]

Localizing Internal, Yet Global Communications

Localizing Internal, Yet Global Communications

Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]

Working Towards Tech Regulatory Submissions Translations

Tech Regulatory Submissions Translations for Consumer Protection

This week the Harvard Business Review addressed the need for increased thought leadership in regulatory submissions for the tech world pertaining to cloud computing, artificial intelligence, blockchain, and smart robotics. As the author highlights, these technologies are so disruptive that the question is not only how they should be regulated, but if governments and regulatory bodies […]

Global Product Marketing: When Localization Becomes Rebranding!

Global Product Marketing: When Localization Becomes Rebranding!

When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]

neural machine translation (NMT)

Disruptive So Far: Looking Back at Neural Machine Translation (NMT) Within Natural Language Processing

With news this week that Google has improved some of the key linguistic functionalities of its search engine’s machine learning algorithms – including an AI spell check improvement that Google’s head of search considers more important by itself than the previous five years’ progress – it is an interesting moment in the brief history of […]

GPT-3: A Window into AI Translation and Natural Language Processing

GPT-3: A Window into AI Translation and Natural Language Processing

When bombarded almost weekly with reports of the latest hair-raising machine learning or facial recognition capabilities, it is easy to tune out the rising clamor over advancing AI while a human-obsolete world fails to materialize in our midst. Even so, headlines this week like Microsoft Gets Exclusive Access to AI Deemed ‘Too Dangerous To Release’ […]