Global Product Marketing: When Localization Becomes Rebranding!

When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]

Disruptive So Far: Looking Back at Neural Machine Translation (NMT) Within Natural Language Processing

With news this week that Google has improved some of the key linguistic functionalities of its search engine’s machine learning algorithms – including an AI spell check improvement that Google’s head of search considers more important by itself than the previous five years’ progress – it is an interesting moment in the brief history of […]

GPT-3: A Window into AI Translation and Natural Language Processing

When bombarded almost weekly with reports of the latest hair-raising machine learning or facial recognition capabilities, it is easy to tune out the rising clamor over advancing AI while a human-obsolete world fails to materialize in our midst. Even so, headlines this week like Microsoft Gets Exclusive Access to AI Deemed ‘Too Dangerous To Release’ […]

Diversifying Manufacturing and Innovation with 3D Printing Translations

Diversifying Manufacturing and Innovation with 3D Printing Translations

Among recent technological benchmarks, 3D printing is unique in its potential to “democratize” technical innovation for consumers worldwide. Also referred to as Additive Manufacturing, or AM, 3D printing has managed in the few years since its emergence to not only enhance the precision and complexity of physical production, but also to eliminate many of the […]

Alternative Energy Translations Joins the Global Resurgence, including wind and solar

Alternative Energy Translations Join the Global Resurgence

With the fossil fuel industry facing daunting global challenges and governments worldwide rethinking their carbon footprints, alternative and renewable energies have had an unexpected spotlight moment during the 2020 pandemic. On the one hand, many gas and oil conglomerates have seen their global market gains depleted by reduced economic activity worldwide, as well as international […]

content management

The Growing Appeal of Single Source of Truth in Content Management

As data and information become increasingly vital resources for companies navigating the complexities of global markets, the need for innovative data and content management techniques has become a prevalent strategic concern across sectors. Already an established focus for internal management practices, this need is rapidly gaining attention in external-facing business areas including sales, marketing, and […]

NGO communications are getting more hyperlocal

Hyperlocality in the Age of WhatsApp

As governmental bodies determine their responses to the coronavirus pandemic, technology is reaching across nations to aid these efforts in a wide range of capacities, from supporting NGO communications to coordinating vaccine development efforts. In these times, information regularly crosses linguistic boundaries with the utmost urgency, and in response people all over the world have […]

Education Translation: Trends in Online Education

Education Translation: Trends in Online Education

Plenty of attention has been drawn to the way traditional public and private schools are transitioning to online learning models during the COVID-19 pandemic. However, for many years now, online schools have largely gone overlooked, despite being a groundbreaking alternative to offline education. With full academic years and complete curricula administered entirely online, these types […]