Social media translation: a task with many faces

The Importance of Localizing Your Social Media Strategy for 2021

There is no doubt that social media has played a dominant role in business marketing during the coronavirus pandemic, with social media translation providing a key avenue for engaging global customers during the crisis. Social media facilitated a large proportion of social and business interactions during worldwide lockdowns, with Statista citing that social media usage […]

Online marketing trends

3 Online Marketing Trends to Watch In 2018

As we begin a new year, we take a look at 3 online marketing trends that every business should be aware of to have a successful 2018. To best implement these tips into your 2018 marketing efforts, it’s important to have a marketing team that not only is aware of its target audience in your home country, but also aware of the changes and tweaks that are needed to effectively target different markets around the world.

life sciences social media is worth a study

Navigating Social Media for the Life Science Industries

There is no denying it, social media and its impact on the way we interact on the web is a growing presence. As consumers, we regularly take to social media to share our lives and connect with others. Whether for praise or to complain, we want our voices heard. Life science companies are no exception. Social media allows businesses to maximize visibility amongst consumers, as well as harness data that is emerging from users worldwide.

Marketing Translations: Social Media and the Evolution of Language

Marketing Translations: Social Media and the Evolution of Language

Marketing Translations have been crucial to the evolution of language online. With words such as “unfriend,” “selfie” and “lol” finding their way from our computer screens to our everyday vocabulary, there’s no denying social media has a significant impact on the way we communicate. It exposes language to a constant state of alternation, regeneration, and […]