For those of us following developments in the IT and technology sectors, the COVID-19 outbreak has largely been the story of an unprecedented digital transformation as organizations navigate the challenges of operating remotely. Just as interesting, though, is what the outbreak is revealing about innovative trends already underway before it started, particularly as big data […]
October 16-18, Singapore, TAUS 2019, Mandarin Orchard Hotel Deep in the heart of the historic Mandarin Orchard Hotel in Singapore, leaders of localization and translation companies met to discuss nothing less than the very future of the industry. Unbeknownst to guests and travelers, the hotel’s conference room hosts TAUS 2019, an event where industry giants […]
The industry is projected to continue an upwards trend in growth as more companies utilize localization strategies to upgrade their multinational operations, with many allocating line item budgets specifically for localization. As consumers move away from traditional forms of media consumption, the industry will see a greater demand for video and voice localization for a range of devices and platforms, and embrace newer methods to improve agility and adaptability. Humans will still remain relevant since AI-backed advancements in machine translation technology, however remarkable, will not spell doom for LSPs and translators; instead, their adoption will popularize transcreation services and specialized content skills.