When bombarded almost weekly with reports of the latest hair-raising machine learning or facial recognition capabilities, it is easy to tune out the rising clamor over advancing AI while a human-obsolete world fails to materialize in our midst. Even so, headlines this week like Microsoft Gets Exclusive Access to AI Deemed ‘Too Dangerous To Release’ […]
The global COVID-19 pandemic has significantly impacted a diverse range of industries and sectors, and the automotive industry is no exception. According to a recent report by the Wall Street Journal, the global COVID-19 pandemic has split the auto industry into three parts: North America, Europe, and China. While sales in North America and Europe […]
As we begin a new year, we take a look at 3 online marketing trends that every business should be aware of to have a successful 2018. To best implement these tips into your 2018 marketing efforts, it’s important to have a marketing team that not only is aware of its target audience in your home country, but also aware of the changes and tweaks that are needed to effectively target different markets around the world.
The global market is increasingly competitive, but in the age of social media, companies are given the chance to stand out, once and for all. Brands have the option of connecting with consumers on their level – be it through Facebook, Twitter, Instagram or Snapchat. The number of social media platforms available makes it seem […]
When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]
Culture has a deep impact on how people think, communicate, and behave. When it comes to business, culture also influences the kinds of transactions people make and the way they negotiate. Cultural differences between business executives can create barriers that hinder or even completely deadlock the negotiating process. Understanding how cultural differences can affect your […]