There is no doubt that social media has played a dominant role in business marketing during the coronavirus pandemic, with social media translation providing a key avenue for engaging global customers during the crisis. Social media facilitated a large proportion of social and business interactions during worldwide lockdowns, with Statista citing that social media usage […]
Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World
Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]
When bombarded almost weekly with reports of the latest hair-raising machine learning or facial recognition capabilities, it is easy to tune out the rising clamor over advancing AI while a human-obsolete world fails to materialize in our midst. Even so, headlines this week like Microsoft Gets Exclusive Access to AI Deemed ‘Too Dangerous To Release’ […]
How important is localization in today’s electric vehicle sector? More and more, this awakening market is diversifying in ways that imply EV translation will soon be needed not just to bring more of these vehicles to new markets but to keep up with changing supply chains as new technologies enter production. The global COVID-19 pandemic […]
As we begin a new year, we take a look at 3 online marketing trends that every business should be aware of to have a successful 2018. To best implement these tips into your 2018 marketing efforts, it’s important to have a marketing team that not only is aware of its target audience in your home country, but also aware of the changes and tweaks that are needed to effectively target different markets around the world.
The global market is increasingly competitive, but in the age of social media, companies are given the chance to stand out, once and for all. Brands have the option of connecting with consumers on their level – be it through Facebook, Twitter, Instagram or Snapchat. The number of social media platforms available makes it seem […]
When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]