Across the globe people found new measures to facilitate cross-border communications in 2020. In numerous countries, physical borders were enforced, discouraging the movement of people and cross-cultural initiatives. In times when people around the world were confined, many sought inventive ways to reach across borders and harvest multicultural connections. Millions of people expressed new interests […]
Regardless of who you interact with here at CSOFT (which stands for Communication Solutions Of Foreign Trade, with the word “soft” implying an intelligent harnessing of technology) you will find values both within the company, and within the people, that are universal to cross-cultural and cross-border communication. At CSOFT, we celebrate diversity and inclusivity, both […]
If you have been even a casual consumer of online entertainment in recent weeks, it will come as no surprise that streaming is having its moment. With HBO Max as just the latest to make the jump in a long list of “channels” now available for subscription streaming, the greatest surprise is no longer that […]
In early February, students in Wuhan, China, where the COVID-19 outbreak was first detected, played a prank on Dingtalk, an app owned by Chinese e-commerce giant Alibaba. At the time, Chinese schools were using DingTalk to continue coursework while the entire country sheltered in place. In response, the artful students spammed the App Store with […]
Translation , if done right, is almost unnoticeable. At CSOFT, we strive to bring meaningful communication to anyone, anywhere, in any language. However, when meaning is misdirected, and mistranslation occurs, the resulting message can end up as a quirky clash of cultural differences.
In our globalized world, translation and communication between countries is becoming more and more essential and quick and accurate translations are necessary to accommodating this trend. Economic growth and diplomacy also depend on our ability to communicate fluently, and it is the goal of international organizations, from the UN to the EU, to bring together otherwise disparate […]
Meet Leila Saphariny, one of CSOFT’s newest staff members. Born in North Korea to a Laotian mother and a Jordanian father, Leila is the epitome of a Third Culture Kid (TCK), a term used to describe people who have spent a significant portion of developmental years in a culture different than their parents’. For Leila, […]
With China’s Spring Festival celebration in full swing, the country’s favorite color is everywhere. During this special holiday season, red paraphernalia is not limited to home and office décor; nearly every aspect of Chinese life takes on a crimson tinge. From the red envelopes stuffed with cash and given as gifts, to the red gowns […]
Today’s In the News segment is back to keep you informed of latest transportation news from around the world. You’ll read about a new technology that enables cars to communicate with one another and a growing enthusiasm among auto industry players for the Southeast Asian market.