As providers of luxury goods translations know well, luxury retail is no ordinary business, as branding and marketing are imbued in virtually every facet of these products and their messaging. That makes it one of the most astonishing developments of 2020 so far that like other industries that have long resisted online retail, luxury brands […]
Chinese brands are more global today than they ever have been. Between 2011 and 2017, the number of Chinese companies in the Fortune Global 500 jumped from 61 to 109 and three of the top five are now Chinese. With the help of CSOFT’s expert marketing content creators and technical writers in the Global Communications team, Alibaba is becoming a trusted global brand.
While a good portion of international spending comes from North America and Western Europe, e-commerce sales are estimated to grow 44 percent in the Asia Pacific region in 2014. Many global companies are improving their outlook and strategy with e-commerce in an effort to get on top. Engaging in activities like adding more languages, localizing mobile apps and much more…
In 2016, e-commerce sales in the US reached $396 billion and are predicted to grow to 684 billion by 2020. In China, e-commerce is expected to outstrip the US’s with $1 trillion in e-commerce sales in 2016 growing to $2 trillion by 2019. In other emerging markets like Mexico, where internet and mobile penetration is growing, market potential is increasing.
The rise of e-commerce has inevitable importance as companies branch out across the world and buying focus begins to change from traditional brick and mortar establishments to online marketplaces. In this blog we will explore major global companies that, through recognizing e-commerce as a vital tool, have thrived through its use and development.